Social Media Engagement Specialist - Creative

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Date: Nov 21, 2018

Location: Mississauga, ON, CA, L5T 2P9

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

 

The Rogers Creative team is looking to hire a Social Marketing Specialist to join their award winning team in Mississauga.

 

What you will be doing:

 

  • Drive innovation in content development that enables successful delivery of brand message with its target audience
  • Be the voice of the customer by understanding what consumers are saying about the brand, it’s products and services and Identify consumer habits and adoption trends
  • on social
  • Be the voice of our social program and build strong relationships with peers in Brand and TSC to ensure brand and business strategies are aligned
  • Ensure brand message and content storylines fit together and are aligned by identifying content we should partner with.
  • Conduct content benchmark on marketing trends and competitive activities (focus on Qualitative aspects: Sentiment reports, strengths, scope, passion and effects for the brand online) and report on best practices that drive customer experience differentiation.
  • Publish and present analysis reports to share with rest of the brand team (the purpose of this being to outline what is working or not working on all the social pieces we publish and why).
  • Develop and execute our plans to transform customer servicing on social and community engagement
  • Build and execute social media plans through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video, etc.) that builds meaningful connections with target audiences
  • Develop relevant and insightful content for social media on a daily/weekly basis aligned to business strategies
  • Consistently monitor all social media channels to communicate, interact and engage with users, encourage loyalty, and foster conversation with potential clients 
  • Utilize social media analytics and insights and report on best practices that drive customer experience
  • Engages with the wider Marketing team to understand requirements for utilizing the social media channel, aggregating content and campaigns, adapting contents to specifically cater to each social media channel
  • Collaborate with brand team and internal teams in the planning and execution of digital media projects, such as email marketing, online advertising, and more
  • Implement and manage online advertising
  • Analyze and optimization of campaigns to improve performance and efficiency
  • Identify digital media trends, tactics and opportunities

 

What you bring:

 

  • Bachelor Degree in digital marketing, communications, social media or related field
  • 3-5 years of experience in related fields
  • Well-developed creative skills, in particular digital, leading the creative process from brief to launch and communication
  • Proficiency across all mainstream social media channels with a passion for customer experience, the Web, online communities and communicating.
  • Strong working knowledge of all major social media platforms (e.g. Hootsuite,Twitter, Facebook, Instagram, Tumblr, Pinterest, Snap Chat)
  • Familiarity with Excel, Adobe Creative Suite; website content management systems and analytics programs (Google Analytics preferred)
  • Proven communication skills and passion for learning about the online/digital marketing industry
  • Proven leadership ability, teamwork and collaboration; experience working with a diverse set of people
  • Strong organizational, problem solving and project management skills
  • Exceptional written communication skills, and an understanding of how to write for the web
  • Demonstrable social networking experience and social analytics tools knowledge
  • Knowledge of online marketing and good understanding of major marketing channels
Schedule: Full time
Shift: No Selection
Length of Contract: Not Applicable (Regular Position)
Work Location: 59 Ambassador Dr (096), Mississauga, ON 
Travel Requirements: No Selection
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 137973
 
Together, we'll make more possible, and these six shared values guide and define our work:
 
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment
 

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at RogersRecruiting@rci.rogers.com to begin a conversation about your individual accessibility needs throughout the hiring process.

 
Posting Notes:  [[req_strategyPage]] || [[country]] || ON || Mississauga || [[mfield2]] ||

 

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