Head of Digital Media Strategy

Date: Jun 12, 2021

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

We believe in challenging work, rewarding opportunities and giving back to make a positive impact for Canadians who need it most.  When our team learns, grows and reaches their true potential – we can make more possible.  At Rogers, your journey is filled with limitless possibilities, and you can build the future you want with us.

Let’s make your possible at Rogers.

At Rogers, we make more possible, and data and technology is at the heart of that. We are seeking a Head of Digital Media Strategy to help us make technology decisions, drive a multi year roadmap, connect data and implement audience first digital marketing best practices.

Are you ready to grow your career by taking on a new role at Rogers?
Are you interested in being a part of a high performing, highly passionate and results driven team?
The Head of Digital Marketing Strategy will partner with our Media Agency, and internal Digital and Marketing teams to drive the evolution of our Digital Marketing capabilities.

The successful candidate will have 10-15 years in digital marketing strategy and high-level management forging innovation, and leading digital marketing transformation.
The changing nature of the current digital marketing landscape as it relates to privacy and data will drive change and provide opportunity for an extremely rewarding career and role. If you are the type of person who embraces change and loves a challenge, this could be the role for you.

Come play a key role in building the future of innovation in Canada. Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers. A team that innovates and a team that wins. Founded in 1960, we have grown to become a leading technology and media company providing the very best in wireless, residential services, and media to Canadians and Canadian businesses.

At Rogers we are committed to creating and growing teams that are digital-first, fast-moving, bold-thinking and are focused on delivering impact in everything they do.  Our world class network offers wireless connectivity across Canada, and we are the market leader in 5G for both coverage and reliability.  Our fibre network also supports millions of customers with high-speed Internet, TV and Smart Home Monitoring -  we offer the fastest and most consistent network in the areas we serve. Our impressive collection of assets includes a wide range of media properties, sports teams, sports events & production, venues and e-commerce platforms.  Through our three brands Rogers, Fido and chatr, we provide Canadians with choice and value on a variety of plans to meet their needs and connect them to what matters most.  Between our consumer, enterprise and media brands, we connect 30 million+ Canadians every month from coast to coast to coast!

Not only is our business strong, but so is our culture. We genuinely care about each other and we’re committed to fostering an inclusive and diverse workplace at Rogers so all of our team members can bring their whole selves to work. We have employee resource groups that build awareness and a culture of allyship for equity-seeking groups, including groups representing People of Colour, LGBTQ2S+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know that what makes you different makes us great.

Job Duties/ Responsibilities

  • Future proof and evolve Digital Marketing capabilities by owning and delivering on a multi-year roadmap in support of Rogers long term Digital Media vision and strategy
  • Identify and activate data required to transform Digital optimization and attribution capabilities
  • Evaluate current technology platforms to identify gaps, opportunities for consolidation, grow revenue or reduce costs
  • Create presentations for senior executives; coordinate materials across multiple teams; be comfortable presenting to executive teams
  • Ensure that Rogers Marketing Tech and Ad Tech ecosystems are integrated and efficient without duplication of capabilities
  • Stay abreast of the latest trends in the digital industry in North America through constant research, article reading, webinars, and industry events
  • Create an approach to digital media – through strategy, technology and data that positions Rogers as a marketing leader in the Cookieless future

Critical Qualifications/Competencies

  • Minimum of 10-15 years of experience in digital marketing strategy with a top tier agency, consultancy or digital marketing arm of large corporate, ideally in the telecom space
  • Knowledge of web and app tagging (preferably hands on experience with Google Tag Manager or Adobe Launch) to inform pragmatic strategy guidance
  • Deep Technical Knowledge of Google Marketing Platform, Adobe Marketing Cloud or similar
  • Experience activating 1st party data for Digital Marketing campaigns leveraging DMP, CDP or other
  • Experience with Search Ads 360, DV360, Campaign Manager, Facebook Business Manager
  • Adept at leading projects involving complex work streams and cross functional collaboration both internally and externally
  • Experience working cross-functionally with other teams and managing, mentoring, supervising, and coaching others
  • Knowledge of Cloud Infrastructure concepts
  • Strong analytical and communication skills (verbal and written)
  • Bachelor’s degree, MBA or equivalent practical experience in Marketing, Business Strategy, or related field

Preferred Qualifications/ Competencies

  • You are a Digital thought leader
  • You are an effective data-driven manager, team leader, interpersonal communicator, and mentor
  • You enjoy working with people and have stellar communication skills
  • You want to showcase your skills by working with one of the best brands in Canada
  • You love data, have strong instincts, good organizational and great analytical skills

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 218484
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Marketing 

Job Segment: Media, Telecom, Telecommunications, Network, Equity, Marketing, Technology, Finance

Location: Toronto, ON, CA

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