Manager Digital Adoption

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Date: Feb 20, 2019

Location: Toronto, ON, CA, M4Y 2Y5

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

 

Digital Adoption Manager 

 

Job Description

 

The Digital Adoption Manager will work closely with Base Marketing, Brand, Digital and Channel teams to develop digital adoption strategies and execute campaigns/tactics to drive customers to our digital channels and experiences, and increase the corporate Digital Adoption metric.

 

Job Responsibilities / Tasks

 

• Drive digital adoption strategy and influence/collaborate with cross functional teams including CBM, Brand, Digital, Care and Retail teams to achieve objectives

 

• Perform robust analysis and derive insights to identify opportunities, quantity their impact, and help prioritize tactics to achieve digital adoption objectives

 

• Assist in the development of long-term strategic priorities, plans and roadmaps for digital adoption

 

• Work with partners and senior business leaders to initiate and scope projects aimed at resolving critical digital adoption issues and driving customer engagement

 

• Guide and manage teams to ensure that deliverables are completed on time

 

• Develop recommendations to directors and senior business leads to make key business decisions

 

• Build strong and ongoing relationships with business leads and work collaboratively across the organization, facilitating effective communication across business units and functional lines of business

 

• Serve as strategic thought partner to the Consumer and Digital teams

 

• Develop, execute and track “always on” and quarterly campaigns while driving yearly and long term objectives

 

• Lead and manage concurrent projects through all phases of the project lifecycle (Initiation through Closure)

 

• Develop post implementation reviews (PIR) on campaigns, analyze results and develop compelling and concise stories to present to senior management

 

Accountabilities

 

• Play an active role in shifting customer behaviour to digital channels and experiences

 

• Marketing lead on digital adoption strategy, planning and execution

 

• Bring new concepts and capabilities to life

 

• Advocate for and represent digital adoption and influence cross-functional teams

 

• Present insights and results of campaigns and plans to senior leadership

 

Education & Certifications

 

• Bachelor's degree in Business or Marketing

 

Required Skills & Experiences

 

• Strategy and business planning experience

 

• Strong Analytic and problem-solving skills required

 

• Results oriented, passionate and collaborative

 

• Direct marketing or campaign execution experience

 

• Digital (online/mobile) experience

 

• Proven ability to quickly assess a situation, seek relevant information and provide sounds recommendations

 

• Strategic and creative thinker but also an effective story teller

 

• Knowledge of digital adoption/self-serve trends and the ability to identify and transform concepts to tactics

 

• Strong analytical and business acumen to understand what levers to pull or what trade-offs are required to achieve objectives

 

• Self-starter with strong self-management and organizational skills necessary

 

• Strong communication (written and oral) skills and negotiation skills

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Digital & Advertising & Analytics
Requisition ID: 145819
 
Together, we'll make more possible, and these six shared values guide and define our work:
 
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment
 

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at RogersRecruiting@rci.rogers.com to begin a conversation about your individual accessibility needs throughout the hiring process.

 
Posting Notes:  [[req_strategyPage]] 

 

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