Branded Content & Integr Lead

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Rogers Sports and Media is looking for an experienced Branded Content & Integrations Lead to manage sponsored content and station-led campaigns for the audio team across Music and News Radio Stations, Podcasting & Digital.

Based out of the Edmonton office, you will lead a team of Activation Specialists that create and execute campaigns of all sizes that our audience and clients love.  In this role you will work closely with the Content and Revenue teams to proactively identify revenue opportunities and activate station-led initiatives for radio stations across Canada with a focus on Alberta including SONiC 102.9 and KiSS 91.7 in Edmonton.

Reporting to the Branded Content & Integrations Manager, you are a curious and inspiring leader who loves being a part of a team; you’re agile, you’re a self-starter, and you’re passionate about innovative ideas that push boundaries.

If you love media, making connections in the community and understand that a radio station’s superpower is engaging locally and delivering positive results for clients, we encourage you to apply for this position.

What you will do:

• Own the local strategy and execution of high-quality branded content & Integration campaigns that deliver on client objectives, fit our brands/talent and over deliver on client expectations.
• Work cross-functionally with Revenue, Content & Digital teams to achieve ratings and revenue targets.
• Respond in a timely fashion to RFPs with innovative cross-platform solutions that meet client objectives and provide content that has meaningful value to our audiences.
• Proactively identify and develop revenue generating ideas for the go to market teams; re-imagine commercial inventory to develop longer form integrations and build multi-platform branded content campaigns that transcend traditional radio.

• Design and execute campaign action plans flawlessly with Content Directors to achieve ratings goals.

• Manage a team of Activation Specialists ensuring each member of the team is clear on the vision and how they each contribute to success. You’ll supervise and manage the workload of the team, ensuring projects are assigned based on scope and capacity and that all tactics are delivered and launch on time and within the expectations of our partners and internal cross functional teams including post campaign reporting.
   

What you will bring:

• Influence the team by leading from the front by taking on key projects.

• Be energized by ideas and challenging the status quo. 

• A solutions mindset and a flair for creative problem solving.

• You encourage yourself and others to explore new ways of approaching challenges.

• A growing understanding of media consumption trends, behaviours and branded storytelling

• Be flexible and open in your approach to work.  

• Thrive on partnering with others to achieve your goals.  

• Understand that debate & healthy conflict is an important part of collaboration. 

• Develop a culture that inspires excellence and empowers people to perform at their best.

• Build team capacity to deliver innovative solutions for our customers.

• Self-motivated, team player with a positive attitude and a strong desire and passion to succeed.

• Set high expectations for execution and ensure the team and cross functional teams have the capability to meet those expectations.

• Strong computer skills, including Microsoft Word, Power Point, Excel, Photoshop, Premiere Pro and WordPress.

• Must be willing to work flexible hours.

• Must hold a valid CLASS 5 driver's licence and provide driver's abstract.

Here’s what you can expect in return:

• A manager who deeply cares about your development and long-term career at Rogers.

• A competitive salary and benefits that include access to our Employee Share. Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets.

• A team that trusts and wants to win together.

• Smart and accomplished colleagues who are focused on both the “what” and the “how”.

• Your choice of hardware and software (Mac or PC)

Schedule: Full time
Shift: Day
Length of Contract: No Selection
Work Location: 5915 Gateway Boulevard (218), Edmonton, AB
Travel Requirements: No Selection
Posting Category/Function: Project Management & Broadcasting
Requisition ID: 305560

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.  

Successful candidates will be required to complete a background check as part of the hiring process.
 
Posting Notes:  Rogers Sports & Media