Manager, Connected Home Marketing

Date: Sep 21, 2021

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Are you someone that thrives in a job that combines both marketing planning and working closely with the required teams to ensure your plans are executed with excellence?  Do you love working in a fast paced highly competitive industry?  Are you someone that enjoys being out and about as much as working at a desk?


Reporting to the regional Marketing Director, the primary focus of this role will be to work on developing regional marketing plans required to deliver and exceed on the objectives for the Internet, TV, Home Phone, and Smart Home Monitoring products for Atlantic Canada. They will also work with business partners across other Rogers products, including wireless and business services.


This is the ideal job for a candidate who can manage multiple tasks, has a strong analytical background, marketing experience and likes a healthy balance of strategy and execution.  

The successful candidate will need to influence cross-functional teams responsible for the consumer residential business while narrating the Atlantic marketing story.  They will also be expected to be out and about, working with cross functional team members and front line, gaining firsthand market knowledge and attending local events.


What you will be doing:

  • Develop a deep understanding of consumers in Atlantic Canada.  Maintain a “customer first” lens when planning and executing programs – ensure we do the right thing for both the customers and the business.
  • Drive revenue and new customer acquisition in Atlantic Canada via targeted marketing campaigns (New Brunswick and Newfoundland) with a keen eye for managing churn and retention for the residential business.
  • Analyze and develop insights from data that will lead to targeted Atlantic marketing plans.
  • Spend a significant amount of time out and about with the intent of building cross-functional relationships, gaining insights and building a local presence.
  • Own, understand, monitor and track against business objectives related to your regional programs while identifying trends and gathering insights and recommendations on outcomes.
  • Work closely with Brand, Go-to-Market, Public Relations, Channel Marketing, Sales Channels, Pricing and other cross-functional teams to deliver strong strategic marketing plans that deliver on Residential Marketing objectives.

What you bring: 

  • A team player, able to work well in a cross-functional team environment
  • University degree in Business (undergraduate or MBA) strongly preferred
  • 5+ years marketing (planning and execution) experience with large organizations preferred.
  • Strong analytical skills with the ability to create and present strategic recommendations
  • Exceptional communication skills, both written and oral. Ability to present ideas in a clear, passionate manner.
  • Self-starter and proactive in nature, with ability to work independently in cross-functional teams
  • Brings diverse thinking, curiosity and a passion for understanding the consumer.
  • Experience in and a passion for residential services and/or telecommunications an asset
  • Based in the Atlantic with the ability and willingness to travel 
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 7071 Bayers Road, Suite 4001 (235), Halifax, NS 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 246557
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Marketing 

Job Segment: Telecom, Telecommunications, Marketing MBA, Network, Marketing, Technology

Location: Halifax, NS, CA Charlottetown, PE, CA Saint John, NB, CA

Email similar jobs to me