Digital Specialist, Content

Date: Jul 12, 2021

Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

We are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch 30 million of Canadians every month!

Today’s Shopping Choice (TSC), one of our more exciting brands is helping to lead the way in our transformation and is poised for exponential growth.  Both a retailer and a media company, we operate a daily live TV home shopping service (available in 10 million households, nationally) and a robust e-commerce storefront ( As shoppers’ behaviours change and the retail industry evolves quickly to adapt, TSC finds itself at the sweet spot of opportunity and transformation. The desire to shop more easily from home combined with the rise in video consumption across digital platforms, creates a unique opportunity for TSC to leverage its strengths to transform the brand and build an incredibly bright future.  

We are smart, brave, and ambitious. We believe in our growth and work together with a sense of purpose and urgency.

The Digital Specialist, Content works across multiple disciplines including analytics, paid social and paid search. They would support the digital performance team across a variety of clients and tasks. The digital performance team supports the media team across paid social, paid search analytics & reporting. As the specialist you will work directly with the clients and digital performance team in setting up, managing and optimizing paid search and social campaigns as well as contributing to digital reporting. 

What you will do…

  • Work directly with clients to develop strategy & tactical execution of digital performance plans
  • Create, manage and execute paid social and search campaigns
  • Support planning teams with insights and learnings across performance digital channels
  • Collect performance data from internal and external sources
  • Actively monitor and optimize paid search and social campaigns
  • Stay up to date with industry trends and developments across digital
  • Analyze results and trends to make optimizations and recommendations to client’s campaigns
  • Monitor, track, evaluate and optimize campaign performance to maximize client investment
  • Develop content for a range of brands and products sold at including:
  • Develop product copy based on features and benefits for all products sold on across all commodities (fashion, beauty, electronics, home, jewellery)
  • Develop and/or edit brand stories for all brands features on
  • Develop messaging for all product launches and brand campaigns

What you will bring…

  • Proactive, self-starter & team player
  • Analytical problem solving abilities & attention to detail
  • Ability to multi-task, prioritize, and effectively manage your time
  • Proficiency in Microsoft Office, especially Excel
  • Experience using advertising platforms in either search or paid social a must (Google AdWords, Bing Ads, Facebook Ads Manager)
  • Experience with analytical tools a must (Google Analytics, Web Trends, Omniture)

Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how” 
  • Flexibility to work from home even after the pandemic ends 
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.) 
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 59 Ambassador Dr (096), Mississauga, ON 
Travel Requirements: None
Posting Category/Function: Digital & eCommerce
Requisition ID: 232162
Posting Notes:  Media 

Job Segment: Social Media, Advertising, Network, Telecom, Telecommunications, Marketing, Technology

Location: Mississauga, ON, CA

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