Digital Specialist, SEO

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!


Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.

Are you up for the challenge and the fun?  If so, consider the following opportunity!


The Digital Specialist, Content works across multiple disciplines including analytics, paid social and paid search. They would support the digital performance team across a variety of clients and tasks. The digital performance team supports the media team across paid social, paid search analytics & reporting. As the specialist you will work directly with the clients and digital performance   in setting up, managing, and optimizing paid search and social campaigns as well as contributing to digital reporting.


What you will do…

  • Responsible for analyzing, reviewing and implementing SEO content to increase traffic to
  • Q&A items, brand collections to ensure all products have written copy, images and supporting material
  • Maintain product-level content for on-air and web exclusive items
  • Categorize items to TSC’s Taxonomy
  • Work with photography and vendor management teams to ensure adherence with product image requirements across in-house, 3rd party and vendor images
  • Use Adobe Photoshop and other image manipulation tools to execute cropping and retouching for product images
  • Monitor and analyze competitor websites and other market benchmarks to set requirements for product images
  • Stay up to date with industry trends and developments across digital and SEO
  • Drive improvement in customer satisfaction scores across all digital platforms
  • Maintain awareness of ecommerce trends and best practices
  • Ensure image innovation is part of our ongoing website development roadmap
  • Build and foster strong relationships with interlocking teams including Merchandising, Marketing, UX and Digital Merchandising, and other business partners

What you will bring…

  • Proactive, self-starter & team player
  • Analytical problem solving abilities & attention to detail
  • Ability to multi-task, prioritize, and effectively manage your time
  • Proficiency in Microsoft Office, especially Excel
  • Experience using content management platforms
  • Experience using advertising platforms in either search or paid social a must (Google AdWords, Bing Ads, Facebook Ads Manager)
  • Experience with analytical tools a must (Google Analytics, Web Trends, Omniture)

Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets 
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how”
  • Flexibility to work from home on occasion
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.)


As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.


Please click here to review conditions that may qualify for medical exemption to the COVID-19 vaccine.


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 59 Ambassador Dr (096), Mississauga, ON 
Travel Requirements: No Selection
Posting Category/Function: Digital & eCommerce
Requisition ID: 237294
Posting Notes:  Rogers Sports & Media 





Mississauga, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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