Manager, Performance Marketing TSC

Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

 

We are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million of Canadians every month!

 

Today’s Shopping Choice (TSC), one of our more exciting brands is helping to lead the way in our transformation and is poised for exponential growth. Both a retailer and a media company, we operate a daily live TV home shopping service (available in 10 million households, nationally) and a robust e-commerce storefront (tsc.ca). As shoppers’ behaviours change and the retail industry evolves quickly to adapt, TSC finds itself at the sweet spot of opportunity and transformation. The desire to shop more easily from home combined with the rise in video consumption across digital platforms, creates a unique opportunity for TSC to leverage its strengths to transform the brand and build an incredibly bright future.  

 

We are smart, brave, and ambitious. We believe in our growth and work together with a sense of purpose and urgency.
 

Rogers Sports & Media is looking for a Performance Marketing Manager to join our growing TSC Marketing Team. Reporting to the Senior Brand Manager, the successful candidate will be accountable for driving new customer acquisition and all paid marketing performance. He/she/they will do so by 1) leading the strategy & execution of TSC Performance and Digital Marketing campaigns in collaboration with the Senior Brand Manager, 2) driving thought leadership and strategic plans to evolve with emerging trends in digital and e-commerce marketing, 3) managing all key campaign stakeholders, including Media agency partners, Creative, Digital, Finance, Merchandising and Data teams.

What you will do…

  • Lead development and execution of digital & performance marketing strategies for always-on and seasonal campaigns
  • Support Brand Marketing briefs with performance and digital marketing expertise and industry knowledge
  • Execute paid digital campaigns with excellence to achieve all marketing, financial and customer targets
  • Lead strategic development and execution of Affiliate Marketing plan, including forecasts, growth strategies and management of key Affiliate partners
  • Own the ongoing reporting, review and optimization of all paid digital and Affiliate campaigns to key business stakeholders
  • Drive thought leadership and strategic plans to evolve with emerging trends in the digital and ecommerce landscape (e.g. 3rd party cookie loss).
  • Develop strategic targeting and retargeting audiences and lead implementation of Martech in collaboration with key stakeholders
  • Recommend and activate against strategic test and learns in line with emerging trends
  • Manage internal and external partners, including cross functional teams and partners
  • Manage the TSC marketing budget in collaboration with Finance
  • Manage the Digital Marketing Specialist and provide development opportunities for career growth
  • Develop relationships in order to drive cross-functional alignment 

What you will bring…

  • Your authentic self!
  • A passion for marketing, retail and the evolving e-commerce industry
  • Strong marketing experience and a proven ability to lead cross-functional teams, agencies and partners to manage performance marketing campaigns from end to end 
  • A bias for continuous learning and high performance amongst a team
  • Passion for analytics & belief in the power of research and data to drive better decision making 
  • High accountability and digital marketing expertise, driven by a strong strategic lens
  • A desire to collaborate, influence and lead amongst peers
  • Comfort navigating and influencing in a complex organization
  • Strong presentation and data storytelling skills

Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how” 
  • Flexibility to work from home even after the pandemic ends 
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.) 
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently
 
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 59 Ambassador Drive (097), Mississauga, ON 
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 242790
 
Posting Notes:  Rogers Sports & Media 

 

 

 

Location: 

Mississauga, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.


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