Email Campaign Manager, Marketing

Date: Jul 12, 2021

Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

We are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch 30 million of Canadians every month!

Today’s Shopping Choice (TSC), one of our more exciting brands is helping to lead the way in our transformation and is poised for exponential growth.  Both a retailer and a media company, we operate a daily live TV home shopping service (available in 10 million households, nationally) and a robust e-commerce storefront (tsc.ca). As shoppers’ behaviours change and the retail industry evolves quickly to adapt, TSC finds itself at the sweet spot of opportunity and transformation. The desire to shop more easily from home combined with the rise in video consumption across digital platforms, creates a unique opportunity for TSC to leverage its strengths to transform the brand and build an incredibly bright future.  

We are smart, brave, and ambitious. We believe in our growth and work together with a sense of purpose and urgency.

Rogers Sports & Media has an immediate opening for an Email Campaign Manager, Marketing who will manage and execute TSC email and mobile messaging campaigns to support all stages of the customer lifecycle. 
About You
You are an experienced marketer that has proven ability working with cross-functional teams to manage timelines, deliverables and execution of digital campaigns.  You have a sound knowledge of marketing automation and email journeys designed to inspire, engage and convert consumers throughout the customer lifecycle.

You love being a part of a team; you’re agile, you’re a self-starter, and you’re passionate about innovative ideas that push boundaries. This position is based in Mississauga reporting to the Senior Marketing Manager.
What you will do:

  • Work with internal cross functional teams to manage timelines, deliverables, and execution of all email and mobile messaging campaigns
  • Oversee campaign briefs, creative feedback and approval
  • Leverage customer analytics and segmentation data to personalize digital content and identify target audience
  • QA and approve all email campaigns to ensure CASL compliance and that creative content, links, and copy are correct
  • Use data analytics and campaign performance metrics to create a meaningful story that conveys results, wins and setbacks
  • Monitor all campaign metrics
  • Identify growth and campaign optimization opportunities

What you will bring:

  • 5+ years of experience with email campaign management
  • Ability to manage multiple projects and deliver on tight deadlines in a fast-paced corporate environment
  • Creativity and innovation focus with an eye on constant, measured improvement
  • Ability to think ‘out of the box’ as needed
  • Strong written and verbal communication skills
  • Strong analytical skills and data-driven thinking
  • Proficient in Microsoft Office Suite
  • Strong team player with outstanding collaborative and creative thinking skills
  • Agile, solutions-focused, self-motivated and results-driven

Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how” 
  • Flexibility to work from home even after the pandemic ends 
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.) 
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently
 
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 59 Ambassador Dr (096), Mississauga, ON 
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 242789
 
Posting Notes:  Media 


Job Segment: Network, Marketing Manager, Manager, Telecom, Marketing, Technology, Management

Location: Mississauga, ON, CA

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