Social Marketing Manager, TSC

Date: Jul 12, 2021

Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

We are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch 30 million of Canadians every month!

Today’s Shopping Choice (TSC), one of our more exciting brands is helping to lead the way in our transformation and is poised for exponential growth.  Both a retailer and a media company, we operate a daily live TV home shopping service (available in 10 million households, nationally) and a robust e-commerce storefront (tsc.ca). As shoppers’ behaviours change and the retail industry evolves quickly to adapt, TSC finds itself at the sweet spot of opportunity and transformation. The desire to shop more easily from home combined with the rise in video consumption across digital platforms, creates a unique opportunity for TSC to leverage its strengths to transform the brand and build an incredibly bright future.

We are smart, brave, and ambitious. We believe in our growth and work together with a sense of purpose and urgency.

Rogers Sports & Media is looking for a Social Marketing Manager to join our growing TSC Marketing Team. Reporting to the Senior Brand Manager, the successful candidate will be accountable for bringing the TSC brand to life in social media content across all platforms. 

He/she/they will do so by 1) acting as the brand voice in all social channels, 2) delivering thought leadership on social trends & leading the wholistic social content strategy for all channels and tactics, 3) managing all internal and external partners (Digital Content, Creative, Web, Merchandising, and social partners such as Facebook/Instagram, Twitter and influencers) to execute the social content strategy.

What you will do…

  • Act as the voice of the brand across social media communities, including but not limited to Facebook, Instagram, Twitter, Pinterest & Youtube
  • Lead strategic development and execution of organic social content plans, including forecasts, growth strategies, and key tactics 
  • Execute organic social media campaigns with excellence to achieve all financial, customer acquisition, follower growth and engagement targets
  • Develop a robust content calendar including pre-planned and “in-the-moment” content to bring the brand to life in the key moments that matter
  • Lead the influencer marketing strategy and execution, including identification of key influencers based on alignment to brand identity & business objections, contract development and influencer relationship management.
  • Ensure that consistent and elevated brand identity and voice are maintained across all social content and channels 
  • Own the ongoing reporting, measurement and optimization of all social campaigns and channels, including communication to key business stakeholders, leveraging social listening, competitive reviews and KPIs
  • Lead social insights development by leveraging social listening tools and by collaborating with Customer Care
  • Drive thought leadership and strategic plans to evolve with emerging trends in the social landscape
  • Recommend and activate against strategic test & learns in line with emerging social trends and platforms
  • Manage internal and external partners, including cross functional teams and partners, such as Digital Content, Creative, Broadcast, Web, Merchandising, Customer Care, influencers, Facebook/Instagram, Twitter, Pinterest, Youtube, & TikTok
  • Manage the Social Marketing Specialist and provide development opportunities for career growth
  • Develop relationships in order to drive cross-functional alignment 

What you will bring...

  • Your authentic self!
  • A passion for marketing, social, retail and the evolving e-commerce industry
  • Strong marketing experience and a proven ability to lead cross-functional teams, agencies and partners to manage social marketing campaigns from end to end 
  • Strong organizational, problem solving and project management skills
  • Strong working knowledge of all major social media platforms and tech (e.g. Social Studio, Facebook, Instagram, etc.)
  • Experience leading successful influencer marketing campaigns
  • Familiarity with Excel, Adobe Creative Suite; website content management systems and analytics programs
  • A bias for continuous learning and high performance amongst a team
  • Passion for analytics & belief in the power of research and data to drive better decision making 
  • High accountability and social marketing expertise, driven by a strong strategic lens
  • A desire to collaborate, influence and lead amongst peers
  • Comfort navigating and influencing in a complex organization
  • Strong presentation and storytelling skills leveraging data & insights

Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how” 
  • Flexibility to work from home even after the pandemic ends 
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.) 
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently
 
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 59 Ambassador Dr (096), Mississauga, ON 
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 242791
 
Posting Notes:  Media 


Job Segment: Merchandising, Social Media, Network, Manager, Marketing, Retail, Technology, Management

Location: Mississauga, ON, CA

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