Brand Manager, Conversion campaigns

Date: Apr 21, 2021

Location: Montreal, QC, CA, H5A 1K3

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Are you passionate about brands that challenge the status quo? Are you continually searching for inspiration to understand how brands can increase their relevance with consumers? Do you have the motivation needed to take a brand to the next level and contribute to its transformation into a love brand in the next 2 years? 


At Fido, we believe in encouraging people to embrace every opportunity that makes life an adventure in itself. Our mission is to provide our customers with the tools and technologies that enable them to keep in touch with the things they love, without breaking the bank. 


If this vision inspires you, the role of Brand Manager Conversion is for you. Reporting to the Senior Manager Conversion, the position incumbent heads the team responsible for creating and deploying integrated brand campaigns intended to acquire new Fido customers and manage the relationship with existing Fido customers. That team, which is passionate about developing outstanding creative work and reinforce the customer relationship, has a strong expertise in 360 acquisition and brand campaign management, email and SMS marketing, and marketing optimization. It plays a key role in achieving the company’s results, developing the brand and strengthening the relationship with our customers. The position incumbent works closely with the entire Fido team and with the other cross-functional teams within the Rogers organisation. 


What you will be doing:  

  • Lead the production of all Fido conversion campaigns (80%) 
  • Execute integrated conversion campaigns targeting both customers and non-customers 
  • Brief, develop, and implement “always-on” targeted campaigns that get the right message to the right customer at the right time 
  • Manage the creation of communication materials aligned to customer segments and journey stages in collaboration with agencies, internal partners and providers, in both English and French 
  • Establish and lead execution of conversion media strategies and tactics to ensure a timely and successful campaign launch 
  • Strong understanding of campaign performance analytics and online to offline attribution models 
  • Manage the production process – working closely with internal, agency & production partners to meet deadlines 
  • Write agency briefs for the team’s projects 
  • Contribute to annual & quarterly brand strategy for owned product/portfolio 
  •  Budget management and planning (15%) 
  • Track media and production budget 
  • Contribute to budget planning and management to ensure optimal allocation of resources 
  • Contribute to the elaboration of yearly brand strategy and communications planning 
  • Strengthen the customer relationship (5%) 
  • Collaborate in the strategic development of initiatives intended to strengthen the relationship with customers 
  • Help develop the relationships and activities with the agencies and providers 
  • Manage the relationships with internal agencies and partners 


What you have:  

  • University degree, preferably in marketing or communications. 
  • At least 5 to 7 years of experience in the field of marketing with recognized ability in developing strategies and deploying 360 marketing campaigns. 
  • Excellent thoroughness and organization; able to manage a large number of projects simultaneously. 
  • Strong communication skills in French and English; able to establish relationships and to influence. 
  • Recognized ability in working as part of a team. 
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 800, Gauchetiere O, Bureau 4000-Fido(182), Montreal, QC 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 220429
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Marketing 

Job Segment: Brand Manager, Branding, Bank, Banking, Manager, Marketing, Finance, Management

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