Fido Marketing Manager - Value Proposition

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Date: Jan 2, 2019

Location: Montreal, QC, CA, H5A 1K3

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

 

Fido Marketing Manager, Value Proposition  

The Fido Marketing Manager, Value Proposition role will focus on building and evolving the Fido value proposition to drive differentiation in the market.  This person will be responsible for identifying areas of opportunity to drive the adoption rate of the product and services in our value proposition.  The successful candidate will work closely with the market insight team to better understand Fido’s customer segment, and also with brand, channels and quarterly planning team to develop the marketing calendar and positioning of the value proposition. 

This is the ideal job for a candidate who can think long-term, is detail oriented and can derive meaningful insights from big data sets.  Reporting to the Fido Marketing Senior Manager, Long-Term Strategy and Roadmap, this person will be an instrumental part of the team that is accountable for building and executing on the three-year Fido marketing plan. 

 

Mandate and responsibilities

  • Identify opportunities to drive adoption and awareness of key products & services  
  • Research global best practices and propose ways to differentiate in the market long-term
  • Develop our tri-brand strategy with chatr and Rogers counterparts
  • Track, monitor and develop a plan to grow Value for Money perception
  • Understand and shape the brand’s strategy and develop plans to materialize this strategy

 

Qualifications

  • Fluent in both English and French
  • A team player, able to work both independently and in a cross-functional team environment
  • Strategic thinker, analyzes industry trends to identify threats & opportunities
  • Takes initiative and proactively takes on new challenges and tasks
  • Strong analytical skills and proven experience working with Excel models, data visualization and reporting tools; ability to derive valuable insights from this data to drive business recommendations
  • Exceptional communication skills, both written and oral for presentation purpose
  • Proficient in PowerPoint and building executive level decks
  • University degree -preferably focused in Business/Commerce, Marketing or Engineering
  • 5-7 years marketing experience; Telecommunications experience is an asset

 

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 800, Gauchetiere O, Bureau 4000-Fido(182), Montreal, QC 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 143078
 
Together, we'll make more possible, and these six shared values guide and define our work:
 
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment
 

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at RogersRecruiting@rci.rogers.com to begin a conversation about your individual accessibility needs throughout the hiring process.

 
Posting Notes:  [[req_strategyPage]] 

 

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