Manager, Content FidoXtra

Date: Sep 11, 2021

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


This role has been posted in locations where we have a Rogers corporate site. We encourage qualified candidates from across the country to apply who can reasonably commute  to one of these locations.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently. 

The Manager will contribute to the content development for Fido XTRA, fido’s customer engagement program.  He or she will be responsible for sourcing compelling offers, freebies and contests, to continue driving program engagement.

Reporting to the Senior Manager of Fido XTRA Content, the candidate will also work with the Fido XTRA team to constantly improve and enhance the program and its appeal to merchants and to fido customers.  He or she will be an instrumental part of the team that is accountable for building a stellar engagement program, as well as delivering on program engagement and LTR target.  It is crucial that the candidate be well versed and skilled at presenting and negotiating, and is able to work in both French and English.  He or she may be required to travel occasionally within Canada. 


  • Identify and pursue potential merchant opportunities for Fido XTRA.
  • Present the opportunity and negotiate agreements for merchants to provide offers and visibility fido can deliver in exchange.
  • Work with our legal team to get NDA and agreements drafted and signed for each merchant or external party.
  • Plan, observe and analyse Fido XTRA offers that will drive the best engagement and identify opportunities to improve the offer plan.
  • Track costs of content execution
  • Contribute to program’s strategic planning with Director and Senior managers.
  • Create and update tools to improve the merchant presentation and any supporting documentation.
  • Support the team for ad hoc projects such as internal presentations and program reviews.



  • A team player, able to work well independently and in a cross-functional team environment.
  • Self-starter with proven track record of engaging and negotiating with external parties.
  • Excellent interpersonal and communication skills, verbal and written in both French and English.
  • Experience managing legal agreements and working with legal counsel.
  • Experience with digital product and/or service business development and management
  • 5 years marketing experience with large organizations. Telecommunications experience is an asset. 
  • Strong analytical skills – able to review and analyze campaign results in order to formulate recommendations.  
  • Proficiency in Microsoft Office applications (Excel, PowerPoint, Word) - Working magic with PowerPoint is key!
  • Ability to prioritize, multi-task and deliver results in a dynamic, fast-paced environment
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 800, Gauchetiere O, Bureau 4000-Fido(182), Montreal, QC 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 245775
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Marketing 

Job Segment: Telecom, Telecommunications, Business Development, Manager, Strategic Planning, Technology, Sales, Management, Strategy

Location: Montreal, QC, CA Calgary, AB, CA Vancouver, BC, CA Winnipeg, MB, CA Toronto, ON, CA

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