Marketing Manager, Fido Quarterly Planning

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Date: Dec 4, 2018

Location: Montreal, QC, CA, H3B 4G7

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.


The Marketing Manager, Quarterly Planning will focus on delivering profitable growth for Fido through the planning and development of strategic marketing programs. This person will be responsible for the planning of quarterly campaigns, monitoring performance of these campaigns and when needed, developing new action plans to deliver results.

This is the ideal job for a candidate who can manage multiple tasks, works well independently and in a cross-functional team, has strong project planning experience and likes a healthy balance of strategy and execution.  A strong focus is placed on analyzing and understanding internal consumer & business results as well as market factors to form a recommendation.

Reporting to the Fido Marketing Director, Planning and Execution, this person will be an instrumental part of the team that is accountable for delivering on customer acquisition, net additions and revenue results. The Manager will work with a cross-functional team that will execute and deliver on the plans throughout all consumer channels.


What you will be doing: 

  • Identify priorities and objectives for each quarter that align to longer term goals
  • Use past quarters learnings and consumer insights to develop strategic marketing programs to achieve acquisition and net customer addition targets
  • Work closely with the commercial strategy and pricing team on offers and the broader cross-functional team to design the quarterly execution calendar
  • Brief quarterly campaigns and ensure brand plans and consumer messaging align to quarterly objectives and that campaigns position Fido as the Brand of choice in prospective customer’s mind
  • Stay informed/educated on the competitive landscape, market conditions and consumer insights and evaluate new marketing opportunities to be included within the plan
  • Lead cross-functional teams in the execution of marketing plans / programs and oversee the implementation of the quarterly plan
  • Ensure end-to-end execution of plan occurs flawlessly, on time and on budget
  • Own, understand, monitor and track results against business objectives for owned programs, identify trends, and provide recommendations on outcomes
  • Forecast weekly and develop action plans to drive results if shortfalls exist, such as gap plans, contingencies or competitive responses
  • Coordinate post implementation reviews and input into detailed quarterly post-mortem on results
  • Develop a deep understanding of the consumer and maintain a "customer first" lens when planning and executing programs


What you have:

 The ideal candidate will have the following qualifications:

  • A team player, able to work well independently and in a cross-functional team environment.
  • Self-starter with proven track record of developing consumer and business analysis and insights.
  • 5-7 years marketing experience with large organizations. Telecommunications experience is an asset.
  • Strong analytical skills and proven experience working with Excel models, data visualization and reporting tools.
  • Exceptional communication skills, both written and oral for presentation purpose.  Working magic with PowerPoint is key!
  • Project management experience and ability to thrive in a fast-paced environment.
  • University degree -preferably focused in Business/Commerce, Marketing and Strategy.
Schedule: Full time
Shift: No Selection
Length of Contract: No Selection
Work Location: 1200, avenue McGill College (179), Montreal, QC 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 134241
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.

Posting Notes:  [[req_strategyPage]] || [[country]] || QC || Montreal || [[mfield2]] ||


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