Senior Brand Manager, Conversion campaigns

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Date: Jan 31, 2019

Location: Montreal, QC, CA, H5A 1K3

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.


Are you passionate about brands that challenge the status quo? Are you continually searching for inspiration to understand how brands can increase their relevance with consumers? Do you have the motivation needed to take a brand to the next level and contribute to its transformation into a love brand in the next 2 years?


At Fido, we believe in encouraging people to embrace every opportunity that makes life an adventure in itself. Our mission is to provide our customers with the tools and technologies that enable them to keep in touch with the things they love, without breaking the bank.

If this vision inspires you, the role of Senior Brand Manager Conversion is for you. Reporting to the Director of the Fido Brand, the position incumbent heads the team responsible for creating and deploying integrated brand campaigns intended to acquire new Fido customers and manage the relationship with existing Fido customers. That team, which is passionate about developing outstanding creative work and reinforce the customer relationship, has a strong expertise in 360 acquisition and brand campaign management, email and SMS marketing, and marketing optimization. It plays a key role in achieving the company’s results, developing the brand and strengthening the relationship with our customers. The position incumbent works closely with the entire Fido team and with the other cross-functional teams within the Rogers organisation.



Lead the production of all Fido conversion campaigns (60%)

  • Supervise the team leading the creation, development and execution of integrated conversion campaigns targeting both customers and non-customers
  • Brief, develop, and implement “always-on” targeted campaigns that get the right message to the right customer at the right time
  • Design trigger based purchase journeys to enhance the customer experience while delivering brand  efficiencies
  • Collaborate with various stakeholders to build a customer journey content map and optimize assets to obtain a better share of organic search and recommend content opportunities
  • Optimize the marketing campaigns and exceed industry standards in terms of performance while managing spend efficiencies
  • Strong understanding of campaign performance analytics and online to offline attribution models
  • Lead the setting of annual objectives in marketing communications and key performance indicators, and provide performance monitoring in collaboration with internal stakeholders
  • Champion a customer centric approach to deliver on business objectives
  • Oversee the development of agency briefs for the team’s projects.
  • Oversee the creation of advertising materials for the campaigns in cooperation with agencies, internal partners and providers, in both English and French
  • Manage and oversight of the production process – working closely with internal, agency & production partners to meet deadlines
  • Actively explore opportunities to improve speed to market and efficiency
  • Support Director of Fido Brand in development of quarterly and annual brand strategy

Manage relationships with internal agencies and partners (20%)

  • Ensure optimization of the agencies’ and providers’ resources
  • Oversee the processes intended for internal and external stakeholders

Manage talent and promote employee engagement (10%)

  • Manage a team of three employees
  • Recruit and develop the best talent
  • Coach and train members of the entire Fido team in terms of brand expertise and best practices
  • Make our customers and our employees brand ambassadors

 Budget management and planning (10%)

  • Oversee budget planning and management to ensure optimal effectiveness of resources
  • Contribute to the elaboration of yearly brand strategy and communications planning
  • Ensure optimal output from agencies and oversee optimal staffing and operating budgets



 The ideal candidate must meet the following requirements:

  • University degree, preferably in marketing or communications.
  • At least 7 to 10 years of experience in the field of marketing with recognized ability in developing strategies and deploying 360 marketing campaigns.
  • Excellent thoroughness and organization; able to manage a large number of projects simultaneously.
  • Strong communication skills in French and English; able to establish relationships and to influence.
  • Recognized ability in working as part of a team.
Schedule: Full time
Shift: Day
Length of Contract: No Selection
Work Location: 800, Gauchetiere O, Bureau 4000-Fido(182), Montreal, QC 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 147698
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.

Posting Notes:  [[req_strategyPage]] 


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