Sponsorship & Events Manager Major Accounts

At Rogers, we are committed to helping Canadians bridge the digital divide and ensure that no one is left behind in accessing reliable connectivity. Through our Service Expansion projects, we are proud to bring our wireless and internet service to homes and businesses across the country to connect them to the people and things that matter most. 


Our rapidly growing team is looking for new team members who are committed to making connectivity possible for our neighbours, communities, and local businesses. This team works cross-functionally, collaborating with our Network, Rogers for Business, and Consumer teams to make a lasting impact in underserved or unserved communities for generations to come. 


Come play a key role in building the future of innovation in Canada.

Are you up for the challenge and the fun? If so, consider the following opportunity:



Reporting to the Senior Project Manager, this position is integral to the Consumer Major Accounts Team.  The Primary role of this position will be to develop and execute sales and marketing programs for Major Accounts, to enhance client relationships, and maintain customer loyalty.



  • Develop and execute on CMA Sponsorship and Events plan
  • Liaise between Sales, Marketing, Brand and Legal
  • Develop sales tools to support events/sponsorship requirements
  • Maintain day to day operations
  • Develop cross functional relationships with internal and external clients
  • Execute targeted association programs
  • Be an ambassador of the channel and represent the brand
  • Leverage all advertising and editorial opportunities within CMA partnerships and association publications
  • Execute all CMA roadshows and offsite events
  • Develop and execute on AE client events and experiences
  • Manage and execute on MLSE/Jays tickets and allocation
  • Manage CMA incentive programs



Core Competencies:  Integrity; Individual Accountability; Operational Excellence; Customer Service Orientation;  Teamwork & Collaboration; Adaptability; Initiative


Role Specific Competencies: Achievement Orientation; Problem Solving/ Judgment; Team Leadership; Impact & Influence; Listening, Understanding & Responding; Relationship Building

  • 5 years of experience in Sponsorship and Events Planning
  • Understanding of Event Planning, Sales Planning, Segmentation, Project Management and Post Implementation
  • University or College degree, preferably in Sponsorship & Events, Sales, Marketing, or Business
  • Team player, strong communicator and ability to collaborate
  • Proven experience in successfully managing relationships
  • Analytical thinker
  • Proactive & self-starter
  • Solution and results oriented
  • Organized, and ability to meet timelines
  • Working knowledge of MS Office suite of products
  • Travel to regional offices will be required



Schedule: Full time
Shift: No Selection
Length of Contract: Not Applicable (Regular Position)
Work Location: 855 York Mills Rd. (022), North York, ON
Travel Requirements: Up to 10%
Posting Category/Function: Sales & Account Support
Requisition ID: 281373
Together, we'll make more possible, and these six shared values guide and define our work:

Our people are at the heart of our success
Our customers come first. They inspire everything we do
We do what’s right, each and every day
We believe in the power of new ideas
We work as one team, with one vision
We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Posting Notes:  Sales & Marketing





North York, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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