Advanced Advertising Strategist

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Advanced Advertsing Strategy Manager 

Who we're looking for: 

As an Advanced Advertising Strategist, you are an expert in the digital advertising ecosystem and a pivotal member of the Advanced Advertising team. You will help RSM build the next generation of advertising solutions. The Advanced Advertising Strategist will act as a translator between our clients, sales, and data teams – supporting client conversations and facilitating the implementation of Data Clean Room Solutions, custom A/B tests, identity solutions and more. You will also provide critical input into the development and enhancement of our market leading Total TV multiplatform measurement solution.  

In this role, you will become a subject matter expert on Rogers Enabled Data (R.E.D.) – the data underpinning our broad range of Advanced Advertising Solutions. As an Advanced Advertising Strategy Manager you will act as a consultant supporting our ad sales to design and package effective data led campaigns and measurement solutions and work hand in hand with our ad-operations teams to deploy audience targeting and measurement tactics against those campaigns.

What you'll do:

• Working  cross-functionally with sales, operations, product, data science, and technology teams to design and execute data led campaigns
• Building industry leading and future proof audience targeting and measurement solutions 
• Implementing and supporting advanced campaign measurement and post campaign reporting as a white glove service for key clients with advanced data capabilities
• Executing experiments to test new or validate existing capabilities 
• Staying on top of ad-tech and mar-tech industry trends 
• Storytelling.  Leveraging the results of various campaigns to build a narrative around our offerings and solutions.
• Supporting the creation of sales, marketing, and thought leadership collateral 

What you'll bring: 

• Working proficiency in Adobe Audience Manager (AAM), Adobe Experience Platform (AEP) or any other CDP/DMP
• Campaign management experience with ad-serving and media buying platforms 
• Experience leveraging data for story telling and skill in effectively presenting to a wide range of stakeholders
• Experience working in cross-functional projects or teams 
• Experience with post campaign insights reporting 
• Experience in Data Analytics is nice to have with experience of working in SQL/Python and R
• Previous experience of working with insights tools like Nielsen, Clear Decisions, Environics Analytics’ ENVISOIN is added advantage

Nice to have:  

• Experience with Adobe Experience Platform (AEP), or Analytics (AA) 
• Experience with implementing pixels for retargeting or measurement purposes 
• Experience with A/B testing, attribution, media mix modelling, or performance marketing  
• Experience with publisher ad tech implementations 

What's in it for you? 

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including: 

• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Company matching contributions to charities you support 

Growth & Development Opportunities:

• Self-driven career development programs (E.g. MyPath program)
• Rogers First: priority in applying to internal roles of interest

Wellness Programs:

• Homewood employee & family assistance program
• Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions o Low or no-cost fitness membership with access to virtual classes

Our commitment to the environment and diversity:

• Work for an organization committed to environmental protection
• Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

This is a hybrid work position and will require you to be in office three days per week.

​To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: No Selection
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Sales & Media
Requisition ID: 315584

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At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes:  Rogers Sports & Media