Analyst, Audience Insights

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Analyst, Audience Insights  

Who we're looking for: 

We are looking for a skilled Analyst to join the Media Insights team at Rogers Sports & Media. This team is essential to empowering our core brand and product teams with data-driven insights and analytics, driving strategic initiatives across performance reporting, brand tracking, custom analyses, and qualitative insights. As we work through 2025 and beyond, we’re excited to expand our efforts in digital optimization, experimentation, and personalization.

In this role you will be a key member of the Audience Insights team, responsible for ensuring data quality, generating insightful performance reports, and supporting market research initiatives to inform strategic decision-making. You will collaborate with other teams to streamline data collection processes, build & maintain accurate reporting dashboards, and produce actionable insights that will drive the success of our business.

You will support iconic brands like Sportsnet, Citytv, CityNews, and a diverse portfolio of music and news radio stations nationwide to help grow subscribers to our streaming products and grow audience engagement across our digital platforms.

What you'll do: 

• Data quality assurance: Oversee the accuracy and integrity of digital insights data across various platforms, implement and monitor data validation processes to ensure consistency and reliability in reports, and collaborate with internal teams to troubleshoot and resolve data discrepancies.
• Performance reporting dashboarding: Create, maintain, and optimize performance dashboards & regular reports that track key metrics across all digital channels.
• Support market research initiatives: Assist in programming, deploying & reporting for custom ad hoc market research projects using online platforms and craft compelling stories using third party & syndicated research tools.
• Collaborate with cross-functional teams: Providing actionable insights that shape digital content, product evolution, marketing, and sales growth.

What you bring: 

• Proven experience in digital analytics roles, with experience using digital analytics tools like Adobe Analytics, Google Analytics with experience in reporting, insights generation and web analytics.
• Experience with data visualization tools (e.g., PowerBI, Domo) and linear media tools (e.g., Numeris, Nielsen), and data mining techniques (SQL or Python) considered valuable assets.
• Exposure to market research & online survey methodologies, including survey design and experience using online survey platforms (e.g. SurveyMonkey, Qualtrics, etc.) and using data analysis tools (SPSS, Displayr, R, etc.).
• Exceptional communication and presentation skills, including storytelling, data visualization, and clear reporting, with the confidence to present and engage in Q&A with cross-functional teams.
• Strong curiosity and adaptability, thriving in both collaborative and independent work environments.
• Passion for media and for our brands, with a strong interest in staying current with industry trends and audience engagement.

What's in it for you? 

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including: 

• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Company matching contributions to charities you support 
• Growth & Development Opportunities:
  Self-driven career development programs (E.g. MyPath program)
• Rogers First: priority in applying to internal roles of interest

Wellness Programs:

• Homewood employee & family assistance program
• Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
• Low or no-cost fitness membership with access to virtual classes

Our commitment to the environment and diversity:

• Work for an organization committed to environmental protection
• Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Background Check(s) Required: Canadian Criminal Record Check 
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 328575

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes:  Rogers Sports & Media