Analyst, Sports Revenue Management.

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!


Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.

Are you up for the challenge and the fun?  If so, consider the following opportunity!


Provide specialized media revenue planning expertise to the department through extensive market knowledge including; audience research and forecasting, market pricing, audience post analysis & tracking, yield/inventory/revenue management principles, and revenue impact/assessment of programming/schedule strategies.
Work collaboratively with various divisions and functions within RSM, including but not limited to sales, traffic, marketing, research, finance, and programming teams to enable the execution of RSM’s Strategic Revenue Plan.


What you will do:
1. AUDIENCE FORECASTING                                                                 

  • Responsible for the development of all Media Audience Forecasts, rationale and audience posts, for Sportsnet, Sportsnet One / 360 and any future brand extensions. This includes all forecasts utilized in the sale of commercial inventory, across all stations, and all standard demos. 


  • As new data becomes available, prepares post-performance analyses of individual and collective program performance, and interprets results to modify revenue generation strategies and expectations, as required.  Provides insights and assessments on the competitive marketplace.  Additionally contributes to the development of any strategies required to address program performance, both positive and negative. 

3. PROGRAMMING ANALYSIS/CHANGES                                                         
Aid in the development of “best practices” for ongoing Programming changes, including the saleability of programming, timing of program scheduling to maximize measured performance, as well as insights on new programming.
4. PRICING/INVENTORY/REVENUE MANAGEMENT                                       

  • Aid in establishment of ingoing pricing based on demand and competition landscape.  Adjusts program rates based on analysis of program performance, market conditions, and demographic skew to meet assigned revenue objectives.  Develops, implements, and monitors revenue maximization strategies including the adjustment of inventory allocation and pricing levels, identifying special revenue opportunities etc.

5. INTERNAL SUPPORT                                                                          

  • Provide various reports and analysis within several departments.  Monitor and provide insights into value of unsold, quarterly priorities, inventory wastage, RSM promo support etc.                  

6. CONTINUOUS IMPROVEMENT                                                                      

  • Participate in all continuous improvement initiatives including computer system and software design improvements, pursuit of excellence in sales support and customer service, and any other marketing support undertaking

What you will bring:

  • Strong knowledge of MS Office (Word, Excel, PowerPoint).
  • Strong working and functional knowledge of industry tools/measurement such as Infosys, S4M, etc.
  • Strong knowledge of the advertising industry and how it functions, as well as relevant industry experience such as buying or planning agency side.
  • Comprehensive knowledge of basic research data (i.e. PPM, BBM diary) and qualitative research tools (i.e. Infosys, etc) and other tools indicating market position.
  • Extensive computer knowledge including Microsoft Office products (specifically for Excel the ability to work with both pivot tables and macros), and a high propensity to pick up new computer programs such as our in-house systems (Power BI, DOMO)
  • Strong analytical skills with an acute attention to detail and strategic thinking.
  • Familiarity with sports rights, schedules, seasons and programming an asset.
  • Understanding of the Canadian sports broadcast landscape in terms of the competitive layout and the value of properties an asset.
  • Previous experience within Canadian media industry an asset. 


  • Requires the ability to interpret and manipulate statistical data into workable marketing and revenue augmentation strategies that will be beneficial to the ongoing success of the corporation. 
  • Requires the ability to work to a variety of deadlines from long to very short term, and to prioritize and balance several ongoing projects at any one time.  Accuracy and attention to detail is vital.  Assignments require independent judgment, initiative and problem solving.



  • Requires the ability to organize and present pertinent information in an aesthetically pleasing and easy to interpret manner.  Must be able to explain technical research concepts and terminology, both at the Sales and the client level.
  • Requires advanced written communication and presentation skills, including the preparation of turn-key analyses and presentation of the results to a broad audience (e.g., executive, management, mid-management) in a clear and concise format.
  • Requires the ability to coordinate activity with all staff in Revenue Planning & Strategy, from Coaching the Coordinators to managing up to both Managers and the Director.


What you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how”
  • Flexibility to work from home even after the pandemic ends
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently


As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.


Please click here to review conditions that may qualify for medical exemption to the COVID-19 vaccine.


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Reporting and Analytics & Analyst
Requisition ID: 255554
Posting Notes:  Rogers Sports & Media 





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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