Audience & Ad Product Solutions Specialist

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

We’re looking for an Audience & Ad Product Specialist to support RSM revenue teams with ad product updates across our Streaming TV ecosystem and to support our Advanced Advertising team’s audience strategy. 

The successful candidate will help to implement strategy across our audience and video products, focusing on our market leading streaming assets across our Sports and News & Entertainment portfolio. In this role, you will be a subject matter expert responsible for identifying business opportunities, evaluating various partnerships, and making key recommendations as we execute on the strategy and inform the vision in these critical areas of our advertising business. You will support the RSM sales teams in a client-facing capacity to achieve revenue KPIs against our advertising and audience products. 

This is a unique opportunity to be at the centre of Rogers Sports & Media’s strategy to leverage our unique data sets for the purpose of further improving the advertising experience for marketers and customers. 

What you will do… 

• Support revenue goals and RSM sales with ongoing ad product updates for streaming and audience products 

• Build and execute training plans for sales teams across direct and national teams for our audience and streaming products 

• Assist News and Entertainment teams with ad product information, updates, collateral, and sales packaging specific to RSM Streaming brands like Citytv+, Sportsnet+ and Ad Network partner brands Tubi and Disney+ 

• Collaborate with Data and Operations teams on streaming ad product execution and evolution 

• Support special projects and tentpole Streaming TV events when required, including market research projects, industry or client events 

• Accompany sales teams as a streaming and audience subject matter expert on client presentations 

• Function as a thought-leader with audience and streaming products by learning and sharing product best practises from around the world 

• Maintain and enhance audience collateral including annual collateral refresh for internal and external stakeholders 

• Recommend appropriate audiences in response to sales requirements 

• Evaluate custom audience requests and plan rollout 

• Collaborate with the Advanced Advertising Solutions and Data Science teams on audience strategy, maintenance, and updates 

What you will bring… 

• Strong organizational and multitasking skills 

• Excellent communication and interpersonal skills 

• Ability to work effectively in a team-oriented environment 

• Advanced understanding of video advertising products and programmatic advertising is a plus 

• Experience with Google, Freewheel, and Operative ad platforms is an advantage 

• Analytical mindset with the ability to interpret data and provide actionable insights 

• An ability to navigate large organizations and optimize for speed 

• Obsessed with winning and delighting our clients, viewers, and listeners

What's in it for you? 

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including: 

• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Company matching contributions to charities you support 

Growth & Development Opportunities:

• Self-driven career development programs (E.g. MyPath program)
• Rogers First: priority in applying to internal roles of interest

Wellness Programs:

• Homewood employee & family assistance program
• Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
• Low or no-cost fitness membership with access to virtual classes

Our commitment to the environment and diversity:

• Work for an organization committed to environmental protection
• Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

​To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Sales & Media
Requisition ID: 302301

#LI-CG1

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes:  Rogers Sports & Media