Audience Engagement Lead

Date: Aug 21, 2019

Location: Toronto, ON, CA, M4W 1G9

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.


Audience Engagement Lead


We tell great stories, report breaking news and make people across Canada smile using one of the oldest forms of human communication in a cutting-edge digital environment --and we want you to help grow our audience.  As part of the Rogers Radio Digital Radio and Podcasting division within the Media Business Unit (MBU), the Audience Engagement Lead will work closely with our stations and networks to understand what drives our digital audiences to engage with our content and how we can use data to best serve them. 


Reporting to the director of digital radio and podcasting, you will need to find and spotlight trends from data to drive changes to distribution. You have the analytical and creative mind to analyze, interpret and communicate actions to a wide audience. You are the critical link between the raw data that comes from our analytics suite and the editorial teams that will create, distribute and promote our content in the best possible ways to serve our audience and grow our business. This job is based out of our cutting-edge Toronto headquarters and will be integrated with our radio teams, working with news-and-music-radio as well as podcasting and digital-product leadership on a daily basis.


Through an inquiring and results-based approach, this role will be responsible for, but not limited to:



  • Use analytics tools to produce deep dives on traffic drivers, audience spikes and partner impacts. Communicate past learnings/future opportunities and ensure our editorial teams’ understanding and adoption of reporting and audience tools
  • Be responsible for creating a data-driven editorial culture, providing daily information to editorial teams on what’s trending across key social/search platforms and recommending what audiences may want next



  • Create before-after analyses and run A/B content tests to understand what works
  • Provide SEO expertise and information on keyword trends, conducting visibility audits and/or identifying areas for additional SEO training
  • Collaborate with vendors and insights to continue to build the right tools for our stations and networks to respond quickly to audience interests, conversations, and cultural moments
  • Deeply understand customer behaviour on social platforms and translate this understanding into powerful social platform approaches and tactics, with an eye to monetization opportunities
  • Increase consumption of audio content on all digital platforms—with a keen focus on emerging digital audio properties such as smart speakers and podcasting platforms—using data to make recommendations on the optimization of the distribution and marketing of audio content. Actively pursue audio audiences, particularly with regards to our music stations
  • Understand the importance of mobile and be an active advocate for the best mobile content experiences
  • Offer data-driven analysis on what parts of our digital content offering are not working for our audience to help our editorial teams become more efficient with the time they spend on digital initiatives



  • Collaborate with sales, production, editorial and insights teams to evolve monetization as well as user acquisition and retention strategies across all platforms (mobile and desktop sites, digital streams, apps, newsletters, etc.) 
  • Understand organic and paid traffic drivers with strong skills in driving traffic growth, audience growth and developing a robust customer journey based on a user’s digital consumption habits



  • University or College Degree and/or related experience in Journalism, Marketing, or Online Media Demonstrated ability to work effectively within a highly matrixed organization and collaborative team 
  • Experience with Omniture, Google Analytics, Chartbeat, Comscore and WordPressas well as social platform native analytics
  • Experience with Sales Force Marketing Cloud an asset
  • Experience discovering and communicating with social media influencers and key communities
  • Strong understanding of SEO, social, email and other key online traffic drivers
  • Active participation in social media channels a plus
  • Media experience, particularly in news, is a definite asset
  • Excellent communication and leadership skills in order to influence internal and external stakeholders
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (200), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Digital & Online Editorial
Requisition ID: 161453
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.

Posting Notes:  [[req_strategyPage]] 


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