Brand Manager

Our Rogers Wireless team is growing! We are looking for new team members that are collaborative, digital-first, fast-moving, bold-thinking, and focused on delivering impact in everything they do.


We know our customers rely on us to connect them to their families, friends, and what matters most. Through our three wireless brands -- Rogers, Fido, and chatr – we are proud to offer Canadians value and choice on a variety of plans. As the market leader in 5G for both coverage and reliability and with our world class network that offers wireless connectivity from coast-to-coast-to-coast, we are paving the way for the future of innovation, providing the framework for new possibilities so that what’s impossible today, won’t be tomorrow.


At Rogers, your journey is filled with limitless possibilities; build the future you want with us.
Let’s make your possible.


Are you up for the challenge and the fun? If so, consider the following opportunity:


CBM Brand Manager, Rogers Wireless



We are looking for a passionate, disciplined performance marketer that strives for great work with every campaign that not only breaks through with innovative ideas, but also helps deliver against business objectives. You come prepared with analytical and competitive facts, and strategic thinking to support your recommendations, and you bring forth solutions. You are able to prioritize and juggle many tasks at once while always keeping the customer front and centre.


In the role of the Brand Manager for Rogers Wireless CBM, you will be responsible to ensure customers receive the appropriate message at the right time via the most efficient/effective channel.  You will work closely with broader Consumer Business Unit team to understand marketing priorities and translate those into innovative, actionable advertising campaigns for the Wireless portfolios.  The successful candidate will assist in the strategic planning and the execution of Base management programs.  You will advocate for the Rogers Brand across the organization and work closely with cross functional teams; Marketing, Pricing, CBM, CRM Ops, Insights, Data & Analytics as well as our external Agency partners.


Key Responsibilities:

  • Working within the Agile squad, responsible to brief, develop, and implement targeted CBM campaigns, that get the right message to the right customer at the right time, for the Rogers Wireless Base Revenue squad.

  • Daily contact for external agency and internal partners including Marketing, Pricing, CBM, CRM Ops, Insights, Data Analytics to develop campaigns outlined in the calendar, along with a range of business as usual activity.

  • Work closely with Data & Analytics team to ensure accurate measurement and reporting on the performance of campaign activities to support campaign initiatives. 

  • Manage the development of reporting, post campaign reports and KPI dashboards, in partnership with the Data & Analytics team to track successes and build valuable insights that can be used for future learnings.

  • Responsible for the brand’s voice, personality and guidelines across all platforms for Rogers Wireless.

  • A good knowledge of English is necessary as this role requires regular communication in English with customers and/or team members in other provinces.


Desired Skills & Experience

  • A minimum of 5 years of CBM campaign management and performance marketing experience, agency, or client side.

  • An aptitude for CBM campaign management; email management a must.

  • A results-driven performance marketing approach - analytical and strategic thinker able to turn data in actionable and relevant insight

  • Must be able to work in a professional, fast-paced environment and be willing to deal with shifting priorities

  • A passion for marketing and the technology category with proven track record in media and campaign brief development with a focus on digital, social & content marketing

  • Outstanding project management skills and attention to detail

  • Excellent communication skills and superior written skills with attention to detail

  • University or College degree, preferably in Marketing, Advertising/Communications or Business

  • Bilingual is an asset


Schedule: Full time
Shift: Day
Length of Contract: 12 Months
Work Location: 333 Bloor Street East (012), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 289690


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Posting Notes:  Corporate





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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