Brand Manager

We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!

The Brand Manager will be responsible for the strategy and execution of Rogers Business advertising and promotions.  In this role you will ensure we communicate with our customers in a compelling and relevant way, that underscores the value and benefits of our services.

What you'll do:

• Translating brand elements into plans and go to market strategies
• Oversee new and ongoing marketing and advertising activities
• Securing internal approvals from key business and brand stakeholders
• Reviewing and advising media partners on media planning
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Managing campaign budgets and completing internal financial processes
• Subject matter expert for brand related approvals within Business
• Understanding our market position and consumer insights

What you will bring:

• Minimum of 3 – 5 years of Marketing experience
• Proven ability to develop brand and marketing strategies
• Must be able to work in a professional, fast-paced environment and manage ambiguity
• A passion for B2B marketing and relationship management
• Able to multitask and work independently to achieve goals and meet deadlines
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices

As part of the recruitment process, the selected candidate will be required to complete a background check which includes credit and criminal checks.

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Schedule: Full time
Shift: Day
Length of Contract: 12 Months
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 306141
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At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.  

Successful candidates will be required to complete a background check as part of the hiring process.
 
Posting Notes:  Corporate