Brand Manager

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

 

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently. 
 

We are looking for a passionate, seasoned integrated brand marketer with a track record of success and a desire to grow. You strive for great work that not only breaks through with innovative ideas but helps deliver against business objectives. You come prepared with analytical and competitive facts, strategic thinking to support your recommendations, and are solutions oriented. You are able to prioritize and juggle many tasks at once, while always keeping the consumer front and centre. 


We are looking for someone with strong comprehension of mass and targeted/performance-based marketing. You have an aptitude for strategic thinking and delivering insights driven creative. You are comfortable developing communication briefs, understanding media plans & their impact to the business, and comprehend the value they bring to the overall process. You are a self-starter who can work within a team environment and support cross functional teams. 

 

This role is responsible for the voice of the Rogers brand and working on the strategic evolution of our Masterbrand including but not limited to national campaigns, regional and community storytelling, how we engage our employee-base and refining the Rogers brand identity.  This will include working across all line of business creative platforms to infuse a consistency and presence of our brand purpose.  

 

What you will be doing: 

 

  • Support the delivery of a consistent brand voice, personality and visual identity across all platforms and all lines of business 

  • Lead, develop and execute integrated campaigns  

  • Work closely with the Rogers roster of agency partners 

  • Support the Senior Brand Manager in the development of annual and quarterly planning cycles, including objectives, key performance indicators, and provide performance monitoring in collaboration with internal stakeholders 

  • Collaborate with internal partners to ensure brand consistency in all communication pieces, including retail, Rogers.com, etc. 

  • Work in close partnership with Consumer Insights on ongoing Brand Tracking and ad hoc research to ensure delivery of KPIs as well as generating relevant insights for Campaign development 

  • Leverage data and insights, to optimize current programs and plan for future initiatives. 

  • Partner with Communications team to optimize creative across channels, including marketing analytics to deliver data driven recommendations. 

  • Partner with other brand managers and cross-functional teams to ensure creative is in line with our masterbrand 

 

What you have: 

 

  • 5+ years experience, either in-house or at a creative agency, managing large integrated campaigns including but not limited to TV, Digital and CRM. 

  • University degree, preferably in marketing or communications. 

  • Excellent thoroughness and organization; able to manage a large number of projects and stakeholders simultaneously. 

  • Strong communication skills; able to establish relationships and to influence  

  • Experience translating rich consumer insights into actionable and compelling marketing tactics 

  • Project management skills to manage multiple high-profile and high-budget projects at once 

  • Ability to work collaboratively and cross-functionally in a fast-paced environment 

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 246642
 
Together, we'll make more possible, and these six shared values guide and define our work:
 
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment
 

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

 
Posting Notes:  Corporate 

 

 

 

Location: 

Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.


Job Segment: Brand Manager, Branding, Manager, Marketing Manager, Marketing, Management, Research