Brand Specialist

Our Rogers Wireless team is growing! We are looking for new team members that are collaborative, digital-first, fast-moving, bold-thinking, and focused on delivering impact in everything they do.

We know our customers rely on us to connect them to their families, friends, and what matters most. Through our three wireless brands -- Rogers, Fido, and chatr – we are proud to offer Canadians value and choice on a variety of plans. As the market leader in 5G for both coverage and reliability and with our world class network that offers wireless connectivity from coast-to-coast-to-coast, we are paving the way for the future of innovation, providing the framework for new possibilities so that what’s impossible today, won’t be tomorrow.

At Rogers, your journey is filled with limitless possibilities; build the future you want with us.
Let’s make your possible.

Are you up for the challenge and the fun? If so, consider the following opportunity:

We are looking for a passionate, disciplined performance driven Brand marketer that strives for great work with every campaign. In the role of Brand Specialist on the Rogers Wireless Conversion team you will assist the Brand Manager & Senior Brand Manager in the development and execution of mass media acquisition campaigns. You will help ensure prospective customers receive the appropriate message at the right time via the most efficient/effective channel. You will work closely with broader Marketing team to understand marketing priorities and translate those into innovative, actionable advertising campaigns. Often this will include creative and media agency coordination, campaign execution and creative asset quality assurance and testing, analyzing and tracking results for campaign as well as rogers.com initiatives.

What you will be doing:

Campaign Development & Execution:

• Collaborate with cross functional teams helping to develop an integrated communications brief that will drive the campaign creative and media development
• Assist Brand Manager in building an end-to-end campaign customer journey that aligns with key campaign objectives
• Responsible for the accurate and on time deployment of all campaign creative including creative review, stakeholder approvals, and testing of all campaign assets 
• Daily contact for Wireless Conversion media/creative agency and internal partners

Campaign Tracking & Analysis:

• Assist in the development of bi-weekly reporting, post campaign reports and KPI dashboards to track successes and build valuable insights that can be used for future learnings.
• Day to day Brand project management lead for your campaigns including the multicultural & newcomer portfolio as well as always-on conversion
• Research, track and report on competitive communication activity.

Brand Management:

• Key contact for day to day miscellaneous Brand requests and approvals

What you bring:

• A love for collaboration and working in a team first environment
• Passion, energy and always a respect for others
• Ability to work in a professional, fast-paced environment managing shifting priorities
• Knowledge and experience of media and campaign brief development with a focus on digital, social & traditional media
• Strong attention to detail and project management skills
• A minimum of 2 – 3 years of campaign management and performance marketing experience, agency or client side.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 286414
 

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
 
Posting Notes:  Corporate