Brand Specialist Partnerships

Date: Apr 22, 2021

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

 

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Specialist, Brand Partnerships

Come play a key role in building the future of innovation in Canada. Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers. A team that innovates and a team that wins. Founded in 1960, we have grown to become a leading technology and media company providing the very best in wireless, residential services, and media to Canadians and Canadian businesses.

At Rogers we are committed to creating and growing teams that are digital-first, fast-moving, bold-thinking and are focused on delivering impact in everything they do. Our world class network offers wireless connectivity across Canada, and we are the market leader in 5G for both coverage and reliability. Our fibre network also supports millions of customers with high-speed Internet, TV and Smart Home Monitoring - we offer the fastest and most consistent network in the areas we serve. Our impressive collection of assets includes a wide range of media properties, sports teams, sports events & production, venues and e-commerce platforms. Through our three brands Rogers, Fido and chatr, we provide Canadians with choice and value on a variety of plans to meet their needs and connect them to what matters most. Between our consumer, enterprise and media brands we touch 30 million+ Canadians every month from coast to coast to coast!

Not only is our business strong, but so is our culture. We genuinely care about each other and we’re committed to fostering an inclusive and diverse workplace at Rogers so all of our team members can bring their whole selves to work. We have employee resource groups that build awareness and a culture of allyship for equity-seeking groups, including groups representing People of Colour, LGBTQ2S+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes you different makes us great.

We believe in challenging work, rewarding opportunities and giving back to make a positive impact for Canadians who need it most. When our team learns, grows and reaches their true potential – we can make more possible. At Rogers, your journey is filled with limitless possibilities, and you can build the future you want with us.

Let’s make your possible at Rogers.

Are you up for the challenge and the fun? If so, consider the following opportunity:

Overview:

We are looking for a passionate, disciplined performance marketer that strives for great work with every campaign that not only breaks through with innovative ideas, but also helps deliver against business objectives. You come prepared for a curiosity for analytical and competitive facts, and strategic thinking to support your recommendations.

This role is responsible leveraging Rogers suite of partners and community initiatives to drive new customer prospects for Rogers. As the Brand Specialist for Rogers Partnership Marketing team, you will support the Sr. Manager to help generate insights, guide decisions and inform how we can make the most of our sport and lifestyle partnerships.  You will work closely with broader Consumer Business Unit team to understand marketing priorities and translate those into innovative, actionable partnership initiatives that engage prospective customers for Rogers.  The successful candidate will assist in the strategic planning and work with our partners, creative and experienital agencies to execute campaigns across multiple channels, (ex. above the line media).

What you will be doing:

  • Support the Senior Brand Manager in the development of annual and quarterly planning cycles, including objectives, key performance indicators, and provide performance monitoring in collaboration with internal stakeholders
  • Support the implementation of small and medium sized cross-functional campaigns leveraging sport and lifestyle partnerships – from the development of insight-driven communications briefs through to in-market
  • Working in partnership with marketing colleagues, this role will actively develop and manage programs that can be deployed to drive fan and community engagement, creating digital experiences engaging potential customers, and nurturing to create revenue opportunities
  • Contribute insightful context from popular sports culture to inform strategic thinking

What you bring:

  • University degree, preferably in marketing or communications.
  • 2+ years experience of brand management or marketing communications experience; agency or client side
  • Excellent thoroughness and organization; able to manage a large number of projects simultaneously.
  • Strong communication skills; able to establish relationships and to influence.
  • Project management skills to manage multiple high-profile and high-budget projects at once
  • Entrepreneurial spirit with a collaborative and proactive approach to problem solving
  • Knowledge of Sport: an intimate knowledge of North American sports culture
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 220250
 
Together, we'll make more possible, and these six shared values guide and define our work:
 
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment
 

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

 
Posting Notes:  Marketing 


Job Segment: Branding, Brand Manager, Equity, Network, Marketing Communications, Marketing, Finance, Technology

Location: Toronto, ON, CA

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