Branded Content Manager, Audio Brands

Date: Sep 21, 2021

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch 30 million of Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Are you up for the challenge and the fun?  If so, consider the following opportunity!

We're looking for a Branded Content Manager, Audio Brands!

The Branded Content Manager will work in collaboration with Revenue and Content to bring big ideas to local and national advertisers, and our audiences. This person will be responsible for leading the strategy and production of integrated branded content across our Audio Brands under the News & Entertainment portfolio, both on-air and in-feed. Including legendary brands like 680 News, SONiC, Roz & Mocha, CHFI, plus emerging ones on the Frequency Podcast Network. If you're obsessed with evolving media trends, believe in the power of audio and can't stop binging creator content, this role is for you.

What you will do:

  • Challenge the status quo
  • Work directly with Content, Revenue, Creative and Digital, at the inception stage, to develop integrated multiplatform integration and sponsorship strategies
  • Oversee and focus on the creation of client-led branded content and integrated solutions
  • Coach, guide and support the Content Lead, Campaign Lead, and internal Content teams to execute
  • Present proactive and reactive opportunities to internal teams, agency partners and client-direct
  • Use creativity and problem solving to ensure the team exceeds annual revenue targets
  • Constantly explore new strategies and tactics to increase the value of our integrations and help find creative solutions to client challenges that create incremental revenue
  • Develop digital/social concepts that surpass client expectations and engagement benchmarks
  • Through post-mortem discussion, identify production and talent coaching opportunities to ensure world class execution capabilities
  • Work with cross-functional counterparts on bringing campaigns to Breakfast Television, Cityline, Citytv, Sportsnet and
  • Develop and foster Talent/Influencer opportunities and relationships
  • Collaborate with Sales on trade collateral with data-driven storytelling

What you will bring:

  • Relentless creativity and passion about telling compelling stories through audio and social video
  • No fear of failing and failing fast in order to ensure we are constantly innovating
  • A belief and ability to use data to shape strategic direction and future executions
  • A solid understanding of short and long form audio branded content, radio, podcasting and social trends
  • The confidence to present ideas that may challenge traditional thinking, internally and externally
  • An honest, adaptable and collaborative approach to work effectively across multiple teams in a fast-paced industry

Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how"
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Broadcasting & Programming
Requisition ID: 221504
Posting Notes:  Media 

Job Segment: Branding, Network, Manager, Telecom, Telecommunications, Marketing, Technology, Management

Location: Toronto, ON, CA

Email similar jobs to me