Campaign Lead, Branded Content & Integrations

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.


At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!


Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at


This role has been posted in locations where we have a Rogers corporate site. We encourage qualified candidates from across the country to apply who can reasonably commute  to one of these locations.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.


Are you up for the challenge and the fun?  If so, consider the following opportunity!



Rogers Sports & Media is looking for a curious and creative Campaign Lead to join our Branded Content & Integrations team focused on the News & Entertainment portfolio. Working closely with Branded Content Managers, this individual is responsible for campaign coordination and account service of integrated client campaigns on Podcasts, TV, Radio brands, and talent. The Campaign Lead will also be involved in the content production process; research, and brief writing in collaboration with our Content teams. 


What you will do:

  • Strive for flawless campaign execution, surpassing expectations
  • Be accountable for a list of active campaigns, coordinating briefs, and maintaining internal project management platforms
  • Establish strong internal relationships within Content, Creative, Digital Product, Ad Operations, and Revenue
  • Help determine project priorities and timelines, manage workflows and assist in delivery of content assets
  • Work collaboratively with other team members within RSM to establish a positive solution-focused environment and continue to learn and grow in the Campaign Lead role
  • Maintain a repository for all completed campaigns
  • Through post-mortem reviews, identify areas of improvement based on performance metrics and building audience through integrated content experiences

What you will bring:

  • Passion for media and content, driven by natural curiosity and an enthusiastic approach towards testing new ideas
  • A love for people and building strong, trusted relationships
  • The ability to coordinate campaigns with multiple internal and external clients
  • Knowledge of ad formats and the competitive landscape
  • Creativity, flexibility, and an ability to manage time and reset priorities in a dynamic environment.
  • Strong analytical and organizational skills
  • Excellent interpersonal and communication skills

Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how”
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.)



As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.


Please click here to review conditions that may qualify for medical exemption to the COVID-19 vaccine.


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON 
Travel Requirements: No Selection
Posting Category/Function: Broadcasting & Programming
Requisition ID: 251047
Posting Notes:  Rogers Sports & Media 





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

Job Segment: Branding, Network, Telecom, Telecommunications, Marketing, Technology, Research