Marketing Manager, Retention

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.


Because we believe connections unite us, possibilities fuel us, and moments define us.


This role has been posted in locations where we have a Rogers corporate site. We encourage qualified candidates from across the country to apply who can reasonably commute  to one of these locations.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.



At Rogers, we are on a journey to grow our Agile Marketing practice and we are seeking a Commercial Manager for the Rogers Retention Agile Squad. This squad is accountable for driving chrun & winback improvements in the Rogers wireless consumer base while adopting Agile Marketing best practices. Our customers are at the heart of everything we do, and this new way of working helps us drive growth, uncover new opportunities, empower our teams and rapidly adapt to market shifts and the evolving needs of our customers. As a Commercial Lead, this individual will work with a cross-functional team of 10 to develop and implement retention strategies and programs, utilizing 4P levers to deliver results.


Are you a strategic problem solver who leverages data to make decisions? Do you wake up every day (okay…most days) excited to take on challenges and persevere? Do you believe in driving success as a team over individual achievements? If this is you…continue reading!


What you will be doing:

  • Design & execute cross-channel programs (proactive and reactive) including tests, always-on campaigns from hypothesis, impact assessment, briefs, refinement, and delivery via strong collaboration with stakeholders/ squad members

  • Identify new and creative ways to execute base marketing campaigns/opportunities while continually driving retention benefits

  • Interpret and monitor performance and provide recommendations on maximizing performance across all tactics and channels; act as a liaison between campaign channels and squad to provide continuous feedback loop

  • Champion continuous improvement to unleash base retention opportunities while keeping the customer at the center of everything we do (from campaign and program performance using insightful measurement and PIRs to increase KPIs - take up rate, ARPU, churn, lifts over control etc.)

  • Create mid to long term strategy/roadmap rooted in deep market and customer insights to drive retention & winback KPIs, while maintaining a customer focused lens

  • Ingest automated customer journey programs and identify, develop, and execute on opportunities to enhance programs to optimize customer experience and revenue opportunities

  • Collaborate closely with cross functional members both on the squad and interlock teams to support the overall brand strategy from a base management perspective


What you have:

  • Strong passion for the telco industry

  • Deep understanding of customer base management and related customer journeys

  • Theoretical and practical experience in designing, conducting and measuring customer campaigns/testing

  • Exceptional program management skills and ability to thrive in fast-paced and high expectation scenario with many stakeholders spanning all levels including senior leadership

  • Self-starter with the ability to quickly learn and understand concepts, multi-task, investigate issues, solve problems, promote efficiency/automation, make decisions, manage processes, and work independently with minimal supervision

  • Excellent business acumen and ability to analyze quantitative and qualitative implications resulting from campaign metrics

  • Strong storytelling and communication skills to share campaign performance, test results, and so-what insights

  • Ability to analyze, organize and prioritize work while meeting multiple deadlines

  • 5+ years of experience in a marketing role

  • Bachelor’s degree in business or equivalent

  • Experience in Telecommunications considered an asset

  • Strong MS Excel and PowerPoint experience (SAS is a nice to have but not required)

  • Experience in working in an Agile Marketing context considered an asset


We will consider applicants located in the cities listed below; however, please note that the Hiring Manager is based out of a Rogers office located in Ontario.


As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.

Please click here to review conditions that may qualify for medical exemption to the COVID-19 vaccine.



Schedule: Full time
Shift: No Selection
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (WFH), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 250502
Together, we'll make more possible, and these six shared values guide and define our work:

  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Posting Notes:  Corporate





Toronto, ON, CA Calgary, AB, CA Burnaby, BC, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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