Content Designer (UX Writer)

Date: Jul 17, 2021

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.



Come play a key role in building the future of Digital! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Digital. A team that innovates and a team that wins.


At Rogers Digital we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do.


Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace.


We’re looking for a Content Designer/Content Specialist - Producer to join the team. Reporting to Senior Manager, Digital Content:

  • You’ll work closely with members of Digital, User Experience (UX), Marketing, Brand, Product Owners and other internal teams and stakeholders to create content experiences for our internal and external facing digital properties
  • You are a natural storyteller who is passionate about the customer journey. You understand your audiences and their specific needs that allow you to craft content that supports frontline agents as well as smart, helpful, customer-friendly content that supports key measures: adoption, conversion, support, lead generation etc.


What you will do…

  • Write and edit helpful, customer-friendly support, engagement and other relevant digital content to drive customer service journeys on our digital properties
  • Write simple, clear, concise and delightful content to help drive business priorities for different audience types (internal and external audiences)
  • Familiar with UX writing principles and practice and content design to effectively guide users when navigating their way around a digital product. Able to demonstrate understanding of online user behavior principles, how crucial copy is in guiding users and helping them complete their desired actions
  • Make additional content-rich recommendations (video, images, infographics, interactive content, etc.) to build visitor engagement and drive additional content effectiveness KPIs
  • Understand the role of content design as part of a customer or frontline experience and use it for effective engagement
  • Create consistent content experiences across internal and external facing digital properties (including consistency with brand guidelines (Rogers, Fido and Chatr)
  • Attend briefs and present content recommendations to cross-functional partners
  • Conduct regular frontline channel visits to further develop and maintain business expertise and gather insights of various channel priorities to lend to best practices initiatives


What you will bring…

  • A post-secondary degree in Journalism, English, Communications, Marketing or related field
  • 5+ years of experience in digital copywriting, specifically focused on UX writing.
  • Knowledge of user-centred design and user experience practices an asset
  • Experience with creation of other digital content types would be an asset
  • Stellar portfolio of written work across areas of UX writing, support and audience engagement styles of content
  • Solid understanding of the digital ecosystem
  • Well versed in SEO (keyword research, best practices) and optimization experience
  • Well versed in inclusive and accessible content
  • Leverage data-driven decision making, particularly A/B testing content hypotheses to drive business outcomes (increase conversion, improve search CTR, etc.)
  • Self-motivated team player and relationship builder
  • Highly creative, with ability to receive and assimilate feedback
  • Thrives in an environment of constant change, unpredictability and ambiguity
  • Good self-management, self-pacing, and organizational skills - can manage multiple requests concurrently
  • Knowledge of web analytics tools (ie Adobe Analytics, Contentsquare, SiteCatalyst, Omniture, Google Analytics, WebTrends, etc.)
  • Knowledge of CMS authoring tools (Contentful preferred)
  • High attention to detail and understanding of editorial style


Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how”
  • Flexibility to work from home even after the pandemic ends
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.)
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Digital & Online Editorial
Requisition ID: 240144
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Digital Media 

Job Segment: Testing, Pre-Sales, Work from Home, User Experience, Research, Technology, Sales, Contract

Location: Toronto, ON, CA

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