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Corporate Brand Sr Mgr


We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!


Who we’re looking for: 

The Rogers Corporate Brand Team is looking for a passionate, seasoned integrated Senior Manager with a track record of success. You strive for great work that not only breaks through with innovative ideas but helps deliver against business objectives. You come prepared with strategic thinking to support your recommendations and are solutions oriented. You can prioritize and juggle many tasks at once, while always keeping the consumer front and centre. 


We are looking for someone with strong comprehension of mass marketing, awareness campaign management and social media. You have an aptitude for strategic thinking and delivering insights-driven creative. This individual will report to the Sr. Director of Corporate Brand use their portfolio to help build brand familiarity.  


You are comfortable developing strategies, communication briefs, understanding media plans & their impact to the business, and comprehend the value they bring to the overall process. You are a self-starter who can work within a team environment and support cross functional teams including Corporate Communications, Partnerships, Social, Legal and Agency partners (Creative and Media) to bring integrated content and campaigns to market on brand, on time, and on budget. 


This role could include national preference level campaigns, regional and community storytelling through social and digital content.   


What you’ll do: 

  • Support the strategy and delivery of a consistent brand voice, personality and visual identity across all platforms and all lines of business 

  • Leverage data and insights, to optimize current programs and plan for future initiatives. 

  • Partner with Communications team to optimize creative across channels with a focus on Rogers social handles 

  • Lead, develop and execute integrated campaigns 

  • Work closely with the Rogers roster of agency partners 

  • Support the Senior Director in the development of annual and quarterly planning cycles, including objectives, key performance indicators, and provide performance monitoring in collaboration with internal stakeholders 

  • Work in close partnership with the Consumer Insights team on research to ensure delivery of KPIs as well as generating relevant insights for Campaign development 

  • Partner with cross-functional teams to ensure creative is in line with our Masterbrand 


What you bring: 

  • 8+ years experience, either in-house or at a creative agency, managing large integrated campaigns including but not limited to TV, Digital and CRM. 

  • University degree, preferably in marketing or communications. 

  • Excellent thoroughness and organization; able to manage many projects and stakeholders simultaneously. 

  • Strong communication skills; able to establish relationships and to influence cross-functionally 

  • Project management skills to manage multiple high-profile and high-budget projects at once. 

  • Ability to work collaboratively and cross-functionally in a fast-paced environment.  

  • Superior communication skills - an expert in creating compelling content and copy.  

  • Deep knowledge of social media platforms including the best way to leverage each platform to connect with our audiences and build our social brand.  

  • Proficiency with social media management and analytical tools including Facebook Business Manager, Linkedin Ads Manager and Twitter Ads Manager considered an asset. 


What’s in it for you? 

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including: 

  • Competitive salary & annual bonus 

  • Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.

  • Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.

  • Paid time off for volunteering 

  • Company matching contributions to charities you support 

  • Growth & Development Opportunities:

    • Self-driven career development programs (E.g. MyPath program) o Rogers First: priority in applying to internal roles of interest

  • Wellness Programs:

    • Homewood employee & family assistance program  o Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions o Low or no-cost fitness membership with access to virtual classes

  • Our commitment to the environment and diversity:

    • Work for an organization committed to environmental protection o Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

This is a hybrid work position and will require you to be in office three days per week. You can choose which days in office work best for you!  

If you are selected to move forward in the recruitment process, here is what you can expect: 


  • 15-minute phone screen with your recruiter, an interview with Hiring Manager, a final round virtual interview with Director of the team. Best of luck! 

Schedule: Full time
Shift: Day
Length of Contract: 12 Months
Work Location: No Address (7830), Calgary, AB
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 310228
At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.  


Successful candidates will be required to complete a background check as part of the hiring process.
Posting Notes:  Corporate





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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