Creative and Strategy Lead

Date: Sep 2, 2021

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Are you up for the challenge and the fun?  If so, consider the following opportunity!

Reporting into the Manager, Elevate Creative and Strategy, we are looking for a digitally focused Creative and Strategy Lead to develop multi-platform proposals as part of Elevate -- the strategic and creative agency within RSM.

As a team, Elevate is dedicated to bringing forward the best ideas for our advertising clients – creating compelling and engaging advertising experiences for our audiences.

Our day-to-day is focused on developing holistic media strategies based on insights-driven concepts for both national and local clients. Our focus is on driving revenue for RSM while leading in the areas of media innovation and branded content.

Your tool kit includes all of Rogers Sports and Media assets – with a focus on the News and Entertainment brands and platforms – and can push beyond into non-linear forms of advertising including events, co-marketing, and partnerships with other Rogers Communication assets.

This role represents a unique opportunity to join an energetic, ideas-driven team, where truly no day is like the one that came before!

What you will do…

  • Our role is dictated by the needs of our clients – and our day to day work can change significantly based on the nature of those needs and their asks. This can include developing branded content ideas, integrating into our original programming, establishing a content strategy for social-first campaigns, investigating new media technology, or planning virtual pop-ups and experiences!
  • Develop content and multi-platform media proposals for both local and national clients in partnership with Elevate Sales team and platform leads and specialists
  • Work closely with our brand, product, and data teams to bring forward ideas that resonate with our audiences and have impact for our clients
  • Leverage insights, data, and Advanced Advertising capabilities in an impactful way for each proposal
  • Present proposals to clients and serve as a consultant to both client and our internal sales teams throughout the process
  • Stay close to proposals from the brief stage through pitch and into execution to ensure the best experience for clients and audiences
  • Consistently seek out new ways of approaching brand partnerships to develop best in class content integrations for RSM

What you will bring…

  • A knack for communicating complex media strategy and creative ideas succinctly
  • Unique ability to lead programs with many different internal stakeholders and manage their needs, perspectives, and expectations
  • A high degree of comfort working in the “grey” – our work changes based on each client’s ask and often involves media firsts  
  • Deep curiosity – about new media strategies, our clients’ businesses, and about pursuing new ideas and new ways of thinking
  • Collaboration – The success of our team is rooted in an active commitment to share learning, ideas and any questions or obstacles to be solved together – a flexible and open approach to work is a key part of our success as a team.

Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how”
  • Flexibility to work from home even after the pandemic ends
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.)
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: 7 Months
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Sales & Media
Requisition ID: 247110
Posting Notes:  Media 

Job Segment: Network, Advertising, Telecom, Technology, Strategy, Sales, Marketing

Location: Toronto, ON, CA

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