Customer Briefing Program Manager

Date: May 19, 2021

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Rogers for Business is looking for passionate, goal-oriented individuals to join our winning team. We are currently looking for a Program Marketing Manager based in Toronto.

The successful candidate will be responsible for the strategy and execution of high-impact marketing programs for some of our highest value strategic accounts.  Fundamental to the success of this role is the ability to be a strategic marketer, thrive in a fast-paced industry and comfortably navigate a matrix organization.

What you'll be doing:

  • Manage the end-to-end customer briefing strategy and operations including:
  • Funnel Management – intake, prioritization and scheduling for briefing requests
  • Develop strategy and objectives for each briefing
  • Arrange subject matter experts and executive speakers
  • Prepare customer facing presentations and related multimedia requirements
  • Define and execute on hospitality requirements for each briefing
  • Facilitate customized customer experience
  • Develop and implement program level metrics to measure success and drive improvements
  • Regular program reporting
  • Implementing technology & IT: demos, demo kits, tours, presentation tools and in room technology
  • Support regional marketing teams by providing national Customer Briefing Program Strategy
  • Create and manage monthly program budget and forecasting ROI of programs
  • Management and maintenance of customer briefing program roster of speakers
  • Represent R4B marketing during the design, planning and construction of any physical Briefing Centre projects  
  • Provide direction and guidance to briefing and event process improvements across the organization

What you bring:

  • Strong presentation skills and ability to demonstrate understanding of business needs
  • Strong written/oral communications and analytical skills
  • Demonstrated ability to facilitate discussions keeping participants on topic and within scheduled timelines
  • Ability to work effectively with all levels of management and functional disciplines
  • Confidence in working with senior leaders and sales teams to drive successful program development and execution
  • Able to craft effective executive engagement communications and influence without authority
  • Ability to collaborate in a highly matrixed organization, and drive success with limited supervision
  • Experience or knowledge of wireless, wireline, and services, emerging technologies an asset
  • Financial understanding and budgeting skills


  • Minimum 5+ years’ experience in a B2B Marketing or Sales Role  
  • Bachelor’s degree; Marketing, Communications or related experience field preferred
  • Project management, program/campaign development, tracking, reporting and execution experience preferred
  • Solid understanding of B2B software including CRMs such as SFDC and Marketing technology tools such as Pardot, Salesforce Marketing Cloud
  • Working knowledge of O365 with experience in working with Teams, SharePoint, Word, Excel, Power-Point and Power BI


Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Marketing & Product Management
Requisition ID: 219864
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Marketing 

Job Segment: Program Manager, Manager, Developer, Network, Marketing Communications, Management, Technology, Marketing

Location: Toronto, ON, CA

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