Digital Analytics Manager

Our Digital & Technology team wakes up every day with one goal in mind – to connect Canadians to the people and things that matter most. Collectively, we’re proud to support 30 million Canadians each month.


We manage a robust portfolio that champions the leading edge of technology and media. We drive projects that expand connectivity to underserved communities from coast-to-coast-to-coast; build and enhance our fixed broadband network to provide high-speed Internet, TV and Smart Home Monitoring; and support our world class wireless network, offering our customers Canada’s largest and most reliable 5G network. As the Digital & Technology team, we are building our tomorrow, today.


Come play a key role in building the future of innovation in Canada, Let’s make your possible.


Do you enjoy working on high-scale, complex, and high visibility projects and programs?  If yes, consider the following opportunity:


The Digital Analytics Manager is responsible for data analysis and insights of our digital assets of web and app. Reporting to the Sr Manager, Digital Analytics, the successful candidate will help evolve our strategic plan to accelerate digital adoption and sales & service. You are a critical member of the growing Digital organization and will help drive strategic change working collaboratively with partners across Marketing, Operations, Commercial Strategy, Product and IT.


Who You Are

  • The ideal candidate will draw from a wealth of previous experience in the following areas:
  • You have a deep understanding of building strategic recommendations based on multiple sources of both primary and secondary data sources
  • You thrive on ambiguity and have an ability to assess risks and opportunities from both data perspective and sales/service perspective
  • You have strong business acumen and problem-solving skills
  • Confident in manipulation, development and maintenance of data sources / tables / queries / scripts with a strong understanding of SAS, SQL, Python, Adobe, GA360
  • You have excellent communication and presentation skills with proven analytics experience
  • You are self motivated and thrive in environments where change is constant
  • You are a leader and mentor


Core Responsibilities

  • Data Analytics and Insights
  • Commitment to a laser focused approach in reporting sales and service transactions, leveraging data for action-based recommendations
  • Support ecommerce and product teams in building requirements to improve the digital experience
  • Build a center of excellence in analytics and support data utilization in analytics frameworks
  • Deliver on analytics projects from collecting stakeholder business requirements, formulating analytics approaches, and delivering on meaningful results (e.g. data transformation, statistical model building, and visualization dashboard creation)
  • Navigate through multiple data sources to manage online/offline analysis of the customer journey (from initial traffic source to final sale) and establish a clear understanding of customer behavior
  • Lead audit of digital experience inclusive of both online and offline data sources
  • Deliver data-driven proposals for optimizing on-site engagement and ecommerce metrics to drive incremental benefits for Digital sales and service 
  • Lead development of market models for online sales and service output based on multiple factors, including traffic, online engagement, conversion
  • Manage and provision data ETL’s alongside on going data support for online error tracking across all ecommerce flows

Channel planning and development

  • Deep dive on sales and service impacts from internal and external data to help inform mid to long-term online channel strategy 
  • Online / offline analysis of customer behavior and segmentation tied to channel shaping initiatives
  • Shape and prioritize incoming programs from multiple business units and support business case development for digital initiatives
  • Partner closely with other members of Digital to ensure daily focus on current and upcoming initiatives, including stakeholders in marketing, operations, and business planning


  • Stay current on best practices with data science and data engineering
  • Provide data driven recommendations regarding emerging industry trends specific to Digital sales and service
  • Lead development of material for presentation or support in SLT presentations
  • Support for senior and executive level discussions regarding data on online sales and service strategy
  • Business support for telling Digital narrative around online and offline customer journey
  • Mentorship and coaching for channel / product team



  • 5+ years of professional experience in data analytics, data science, or data engineering
  • Passionate about data, technology, analytical models, quantitative modelling, software development and automation
  • Demonstrated experience in using data mining, data science, and data visualization tools to solve business problems
  • Expert understanding of technology tools and data stacks with the ability to traverse complex systems, be inquisitive, and gain understanding of the data
  • Strong scripting and programming skills in SAS, SQL, Python /R
  • Ability to bridge understanding of technical infrastructure with business processes
  • Know your way around digital related metrics and web analytics tools (i.e. Adobe Analytics, Google Analytics, etc)
  • Ability to multi-task and re-prioritize completing deliverables with varying levels of priority
  • Strong self-management, self-pacing, and organizational skills
  • Thrives in an environment of constant change, unpredictability and ambiguity
  • Excellent stakeholder management skills with demonstrated understanding of high-performing organizations



Schedule: Full time

Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Technology & Information Technology
Requisition ID: 274827
At Rogers Digital, our team doesn’t shy away from big ideas – we bring them to life. We work tirelessly to deliver the best user experiences (period) and build amazing self-serve experiences that our customers want to use. We are customer-obsessed agents of change and are committed to innovation and creating effortless experiences for customers and frontline employees. We use cutting-edge tools and technologies to solve critical and complex problems with award-winning solutions. Our work impacts millions of customers everyday. At Rogers Digital, we’re looking for people who embrace change, take risks, and push boundaries. Learn more about our team and our work @
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment
Posting Notes:  Digital & Technology 





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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