Digital Content Producer- OMNI

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.


At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!


Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at


Are you up for the challenge and the fun?  If so, consider the following opportunity!


OMNI Television is looking for a dynamic Digital Content Producer to grow, diversify and engage our audience. The person in this role must have a passion for connecting audiences with great editorial content, and a knack for executing data-driven strategies across platforms. They will act as a bridge between journalism, strategy, product and analytics. 


This is an exciting role at a fast-growing national television brand, where you’ll have the freedom to work independently and shape your own job. You’ll be well-suited to it if you’re a self-starter with great journalistic instincts, a knack for data analysis and an appetite for innovation in the news industry.


OMNI Television and Rogers are committed to fostering a diverse and inclusive workforce that reflects the community we serve. We encourage all candidates who meet our essential criteria, stipulated below, to apply.


What you will do...

Daily posting:

  • Snippets or repurposed stories from the broadcast teams
  • Assist broadcast teams in posting their original broadcast reports online (Facebook + YouTube)
  • Breaking news (emails/hotshots)
  • Chase original stories
  • Curating Web site (in-language and English)
  • Update YouTube page
  • Moderating media platforms
  • Writing original content


  • OMNI Documentaries
  • All-In Initiatives
  • Sponsored content- social and on-site
  • Indigenous Interstitials
  • Other special projects as needed

Other Duties: 

  • Write and post stories, including embedded social media content and original media assets to grow engagement and traffic from social channels
  • Support and implement SEO and data-driven strategies to increase digital footprint
  • Gather and assemble various media forms, audio, video, images for the web
  • Keep on top of trending topics and feed to boost traffic
  • Continually explore new and creative ways to grow digital audience by devising innovative approaches to social media strategies
  • Develop original ideas and produce content for social media and digital platforms as needed
  • Find ways to leverage our traditional assets to drive digital engagement, and vice versa
  • Conduct regular analysis of OMNI’s digital properties
  • Increase consumption of content across all platforms, including smart speakers and podcasting
  • Track key performance metrics and build out regular reports encompassing digital, audio, video and social platforms
  • Collaborate to achieve audience and revenue goals
  • Work to help respond quickly to cultural moments and audience interests

What you will bring...

  • Strong understandsting of digital storytelling
  • News background (education or experience)
  • Candidate should be passionate about building an audience on digital and social media (create innovative posts on Insta, TikTok, Twitter)
  • Assemble various media forms: audio, video, images for the web
  • Have excellent communication skills  - fluency in Cantonese/Mandarin preferred
  • Knowledge and understanding of the OMNI brand
  • Comfortable in working closely with teammates and brainstorming ideas & executing them
  • Ability to work on WordPress, Adobe Premier Pro and editing software
  • Comfortable working independently with other language teams 
  • Strong work ethic with excellent written and verbal communication 
  • An ability to work independently and across teams
  • Familiarity with SEO content strategies
  • A desire to continually learn
  • Knowledge and understanding of the OMNI brand


Here’s what you can expect in return: 

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets.
  • A manager who deeply cares about your development and long-term career at Rogers.
  • A team that trusts and wants to win together.
  • Smart and accomplished colleagues who are focused on both the “what” and the “how”.
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.).


Schedule: Full time
Shift: Variable
Length of Contract: Not Applicable (Regular Position)
Work Location: 33 Dundas St. East (909), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Digital & Audience Solutions
Requisition ID: 271696
Together, we'll make more possible, and these six shared values guide and define our work:

  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Posting Notes:  Rogers Sports & Media





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

*available for full-time and part-time permanent employees, some restrictions apply

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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