Digital Marketing Manager

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Date: Jan 10, 2019

Location: Toronto, ON, CA, M4W 1G9

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.

 

We are looking for a passionate, disciplined performance marketer that strives for great work with every interaction that not only breaks through with innovative ideas, but also helps deliver against business objectives. You are able to prioritize and juggle many tasks at once and thrive in a fast-paced, deadline driven environment.

 

In the role of Digital Marketing Manager on the Enterprise Business unit (EBU) Marketing team, you will work to drive business results in a category that is both growing and highly competitive. This is a role for a dynamic, business orientated Marketer who is comfortable working in a resource lean, ever changing, matrixed organization that is driving to build an effective lead generation engine for our Sales teams and create best-in-class customer experiences through each digital interaction.

   

WHAT YOU'LL BE DOING:

 

  • Create digital strategies that leverage data insights, analytics and digital best practices to support cross-functional campaigns that serve the EBU in achieving overall targets
  • Demonstrate expertise and creative thinking while working collaboratively to effectively plan and create best-in-class digital experiences based on campaign briefs and objectives
  • Manage projects end-to-end, including but not limited to prioritization of tasks, requirements gathering, working with internal and/or external support teams to create customer journey and wireframe documents, adhering to workback schedules, QA, execution and post campaign reporting   
  • Participate in the development and management of reporting metrics for customer interactions online, highlighting key insights and opportunities for improvement. This tracking will include but is not limited to interactions that lead to MQLs (Marketing Qualified Leads), content & social engagement, successful online sales and product portal usage.  
  • Expand and grow MQLs and/or revenue objectives by seeking new and innovative approaches and championing these with cross-functional teams
  • Support cross-functional teams in the development of quarterly marketing campaigns and Go To Market activities

 

WHAT YOU HAVE:

 

  • Undergraduate degree program, preferably in Business or Marketing
  • Fundamental marketing knowledge - sound understanding of the principles of marketing
  • Experience (8-10 years) with digital marketing preferred
  • Acts with a high sense of urgency and agility to pivot projects as needed
  • Strong verbal and written communication skills
  • A passion for all things digital and a desire to learn
  • Honour deadlines and commitments while always putting the customer first in all that we do
  • Highly organized and detail oriented
  • Ability to prioritize, pivot and handle multiple tasks and deadlines
  • Effective team player with a willingness to assist and educate others, share ideas and experiences while encouraging new ideas and ways of working
  • Demonstrated problem solving and analytical skills (knowledge of Adobe Audience Manager is considered an asset)
  • Understanding of Salesforce Marketing Cloud and/or Pardot is preferred
  • Understanding of Content Management Systems is preferred
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 142763
 
Together, we'll make more possible, and these six shared values guide and define our work:
 
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment
 

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at RogersRecruiting@rci.rogers.com to begin a conversation about your individual accessibility needs throughout the hiring process.

 
Posting Notes:  [[req_strategyPage]] || [[country]] || ON || Toronto || [[mfield2]] ||

 

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