Digital Product Specialist

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Date: Jan 31, 2019

Location: Toronto, ON, CA, M4Y 2Y5

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.



Digital Product Specialist, Enterprise Digital Channel


We support and encourage employees to find long-term success and explore opportunities that play to their individual strengths and passions. We value lateral moves as much as vertical promotions – we believe all roles should develop your skills, broaden your experience, and help you build a rewarding career at Rogers.


We’ve established a new set of internal hiring rules to help you find long-term success at Rogers. Click here to access Your Career @ Rogers – Ground Rules and become familiar with the new requirements.


Are you digital savvy? Do you want to put your problem solving, business and technology skills to the test? Would you like to be part of making the buzzwords “customer experience”, “omni-channel”, “digital transformation” and “design thinking” come to life? If so, you might be interested in joining our team.


If you have always wanted to work at an entrepreneurial company where the employees are committed to solving big challenges and making a real difference; then join us.  Rogers is a leading communications and media company where people come to do great work. We are looking for individuals who are curious, love digital, and want to be part of the team that will push the digital customer experience to the next level.

What we want for you.


We want to support and encourage you to find long-term success. We want you to explore opportunities that play to your strengths and passions. We value lateral moves as much as vertical promotions – we believe all roles should develop your skills, broaden your experience, and help you build a rewarding and fun career.

What you will be doing.

The Digital Product Specialist will contribute to the digital product team to build new experiences, monitor/measure performance, grow the product strategy, run maintenance for the digital products, implement continuous improvements, and also resolve issues with a keen focus on digital customer experience for existing customers. The area of focus will be to create and manage digital experiences for B2B, enterprise grade customers.


If you are a passionate digital thinker and want to join a collaborative, creative, and diverse group of people building impactful web experiences, then you might be interested in joining our team.


Reporting to the Senior Manager, EBU Digital Product, the Digital Product Specialist, will help deliver and manage innovative digital products with best-in-class customer experience principles for customers using business self-serve tools.


Roles and Responsibilities:

 - Responsible for gathering business requirements, participating in the full project lifecycle and finalizing solution acceptance for final Enterprise Digital Channel service initiatives  

- Manage the reporting of assigned products to assess usage and performance trends that justify product change requests or business process improvements

- Lead or participate in regular cross-functional meetings and conduct monthly reviews with key stakeholders from IT and QA to Marketing and Brand across all channels

- Participate in the development of the short, mid and long term strategic plan for the Enterprise Digital Channels to drive customer satisfaction and financial objectives

- Analyze and optimize the end-to-end Unified Touch Experience for all Digital service activities, in collaboration with Care, Retail and Sales

- Collection of data and analysis to determine ROI of digital initiatives and refine business cases to get capital approvals

- Contribute to the development of digital strategies and plans based on business objectives, insights, stats, facts and grounded through the consumer lens.

- Collaborate with UX/Design and IT teams to translate the business requirements into best in class digital experiences - web, mobile, tablet, across all channels

- Development of Power point decks for presentations

- Tracking and measuring efficiency of all initiatives (impact on business and customer satisfaction)

- Identification of potential roadblocks and proactive determination of solutions to be implemented 

- Analyze and problem solve system issues in respective application portfolio to determine the best course of action to correct the situation.

- Development of Power point decks for presentations


Accountable Targets: 

- Likelihood to Recommend (LTR)
- Digital Adoption



- Minimum 4 years of relevant online/digital experience in a fast-paced environment with telecom industry experience being an asset
- Experience with JIRA or other project software management tracking tool
- Experience with digital reporting tools including Omniture and Google Analytics
- Ability to multi-task and manage several projects at once
- Strong self-management, self-pacing, and organizational skills necessary
- Exceptional analytical, problem solving and decision making skills
- Excellent Communication Skills


Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Digital & eCommerce
Requisition ID: 147004
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.

Posting Notes:  [[req_strategyPage]] 


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