Director, Content Strategy Sportsnet

Date: Feb 19, 2021

Location: Toronto, ON, CA, M4Y 2Y5

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch 30 million of Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.

Are you up for the challenge and the fun?  If so, consider the following opportunity!

We’re looking for a Director, Content Strategy. 

Sportsnet is looking for an innovative, creative and engaging leader to join our Original Content and Marketing team in the role of Director, Content Strategy to help unlock the science behind our storytelling. The successful candidate will work closely with all content pillars and platform partners to provide strategic direction, analysis and insight that fuels the development of world class Content. They will also be tasked with leveraging Sportsnet’s impressive portfolio of rights, valuable partnerships, incredible stable of talent, and new & emerging technologies to innovate and engage our fans in new and exciting ways. This role will also oversee our web content team and the curation & production operations for all of Sportsnet’s Social Media efforts.   

What you will do

  • Build the strategy, tactics, prioritization and workflow to ensure maximum consumption of Sportsnet digital content, including personalization and alerts
  • Oversee the development and curation of Sportsnet social media content and production operations for Facebook, Twitter, Instagram, and TikTok platforms
  • Consult with News & Information teams for digital content distribution strategies across App, web, Instagram, Twitter, Facebook and YouTube platforms and coordinate digital content executions between SN & key partners (ie. Leagues, Teams, Athletes, Clients, etc…)
  • Establish KPIs, data insights and engagement metrics for trend analysis and user behaviour patterns in effort to accelerate Sportsnet’s social presence
  • Research and identify trends shaping the major sports markets & industry, our audience needs, and competitive offerings to develop opportunities to improve Sportsnet’s fan and advertiser engagement
  • Analyze & report on audience data via Adobe analytics, Facebook insights, Instagram analytics, Twitter analytics and various services to leverage for revenue growth and sales opportunities
  • Develop new content initiatives and distribution opportunities to help Sportsnet reach new & younger audiences

What you will bring

  • Sports fandom and a healthy obsession with social media and fan engagement
  • No fear of failing and failing fast in order to ensure we are constantly innovating our approaches to content
  • A deep knowledge of all content platforms including the best ways to leverage each platform to connect with our audiences and build our brands through storytelling
  • Experience in end-to-end content development, implementation and measurement
  • A desire to connect sports fans to new content and new ways of engaging around the sports they love
  • Passion and belief in the power of analytics to drive better decision making 

Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how” 
  • Flexibility to work from home even after the pandemic ends 
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently

Not from the city? No problem! Rogers invites candidates to apply no matter where you are located as you may be able to work remotely. 

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Broadcasting & Editorial
Requisition ID: 213720
Posting Notes:  Media 

Job Segment: Content Strategy, Manager, Social Media, Network, Marketing, Management, Technology, Strategy

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