Director, Digital Product Management - News and Entertainment

Date: Nov 11, 2020

Location: Toronto, ON, CA, M4Y 2Y5

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.


The Director, Product Management, News and Entertainment will own overall responsibility for our extensive digital product suite, including all of Rogers Sports & Media’s news, lifestyle and entertainment websites and apps for all digital and IP based platforms. The role will be responsible for documenting the vision, prioritizing, road-mapping, and managing the release cycle for all digital products.  He/she will deeply understand Rogers Sports & Media’s business imperatives, as well as the media and digital content distribution landscape.  


The Product Director will ensure there is appropriate consistency in terms of digital product experiences across disparate platforms and devices.  He/she will have direct management of the News & Entertainment Digital product team and will carry key responsibilities to ensure that our digital product priorities are met by forging strong working relationships with internal stakeholders (e.g. IT, editorial, technical operations, creative, marketing and social media groups) as well as external partners and contractors.





  • Product Management and Leadership
    • Own and drive product roadmap and strategy for all News and Entertainment digital offerings, including the launch of a world-class news website and app for all digital and IP based platforms; drive our digital offerings through conception, planning, development, release, early adoption, enhancement and market penetration
    • Serve as internal product expert on Video, Audio and Written products and experiences including websites, apps, IPTV products, OTT/DTC products and any future digital product offerings
    • Lead the product development lifecycle – brainstorming topics, problem statements, specifications, prototypes, key performance metrics, test plans, and more
    • Develop high engagement, cutting edge – yet scalable and stable products that grow user engagement around our content and brand
    • Closely monitor market trends, consumer behavior and competitor activities in the lending space
    • Rigorously use product analytics to drive product adoption and iteration
    • Identify market opportunities that protect and extend Rogers Sports & Media’s digital unique competitive differentiators and provide recommendations and plans to improve current product features where needed
    • Be a conduit between all elements of the business (e.g., sales, marketing, editorial, legal, communications, etc) and clients
    • Oversee key digital, strategic partnerships to ensure that we are staying ahead of the curve on product development, updates and new distribution capabilities
  • Collaboration:
    • Sit on the News and Entertainment SLT and partner with all content leads to build audiences & RSM’s sales organization to optimize product monetization
    • Work cross functionally with RSM’s Innovation Technology and Development team, Business Development, Ad Product team to drive effective product roadmaps and client solutions.
    • Forge strong internal relationships with the News and Entertainment Content, Distribution and Editorial teams
    • Build working relationships with Rogers IT and Digital Experience teams to ensure key deliverables are met and key learnings are enabled within the overall Rogers digital ecosystem
    • Work closely with senior leadership providing status, action plans and recommendations
  • Team and Company Leadership: 
    • Build, develop and retain high performing teams that lead positive contributions throughout the company




  • University degree in related field, MBA preferred.
  • Minimum of 10-15 years of digital media experience in production and strategy, ideally in a media company
  • Dynamic, curious, entrepreneurial, ambitious & innovative leader with a deep understanding of media and technology
  • Drive & ability to most fast and get things done in a complex, matrix organization
  • A breadth and depth of knowledge of multiple digital products, with experience launching digital products on many digital channels.
  • Have your finger on digital trends; stay up-to-date with emerging technologies, processes, approaches, and competitor offerings.
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Digital & Program Management
Requisition ID: 206955
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Media 


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