Director, SMB Sales

Date: May 5, 2019

Location: Toronto, ON, CA, M4Y 2Y5

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.


Rogers Digital Media is seeking a Director, SMB Digital Sales, to increase sales against broadcast radio websites and digital products across National and Local markets to direct clients. Reporting to the Sr. Director Local Media Sales, Eastern Canada, and working with radio and retail tv sales team this individual will be at the forefront of creating and driving online sponsorship opportunities, display advertising campaigns and integrated advertising programs.



·       Responsible for achieving and exceeding digital revenue targets by engaging & motivating radio and tv sales account managers across local markets in Eastern Canada.

·      Responsible for achieving and exceeding digital revenue targets by engaging & motivating national direct and local sales teams.

·      Provide critical insight and feedback to the overall SMB digital strategy

·      Understand SMB competitive landscape in Canada’s digital ecosystem and provide relevant insight and competitive intelligence/analysis

·      Actively promote the sale of all branded digital opportunities associated with the radio stations

·      Own a national direct territory to drive high level client direct national revenue

·      Own the SMB go-to-market sales strategy for all Rogers Digital Media products.

·      Provide updated data and training to the sales teams as it relates to digital advertising

·      Liaise with internal team members and departments, and drive strong collaboration across all business units for SMB

·      Provide sales reports and forecasting to the National Digital Sales Director, Radio division leadership and local sales leadership

·      Manage 3 direct reports and a team of 9+ who service the SMB sales process end to end.



• Post-secondary education in media, interactive or business-related discipline

•  Minimum 7 years of experience in digital sales related position

• Excellent communication skills (both written and oral), including interpersonal and presentation skills

• Ability to work effectively under pressure in a fast paced environment

• Strong organizational skills with the ability to prioritize

• High level of attention to detail and excellent follow-up skills

• Solid understanding of business professionalism and the ability to work in a team environment

• Strong Computer Skills including technical competence with MS Office - Word, PowerPoint, Excel, Outlook, and Adobe Creative Suite

• Proficiency with comScore Media Metrix, Omniture Analytics and DART

• Knowledge of IAB Guidelines

• Experience with mobile is an asset

• Experience with loyalty programs or gamification is an asset

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: Up to 25%
Posting Category/Function: Digital & Advertising & Analytics
Requisition ID: 150860
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.

Posting Notes:  [[req_strategyPage]] 


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