Director, Sportsnet Direct-to-Consumer

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch the lives of 30 million Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.

Are you up for the challenge and the fun?  If so, consider the following opportunity!


Rogers Sports and Media is looking for an innovative, creative and engaging leader to join the Sportsnet team reporting to the VP, Business Operations and Affairs.  As we expand our presence in the DTC space this role will support our existing efforts and drive Sportsnet to the leading edge of Sports streaming.

The Director is a leader who is passionate about Sports Media and committed to entertaining and informing audiences through brilliant content and innovative digital experiences. If that sounds like you, keep reading.

What you’ll be doing:

  • Business owner for all things Sportsnet Now and NHL Live, accountable for subscriber, revenue and FCF growth
  • Oversee the Growth strategy and accountable for establishing and delivering KPIs across the customer journey from awareness to retention
  • Leadership of Customer Experience and accountable for Customer Support, building processes and the structure to support customers as we scale the DTC businesses
  • Thought leader on DTC strategy identifying short term needs but with a lens to medium-long term industry dynamics
  • Translate strategy to into business specific roadmaps and operational plans, identify resources required and build business for scale
  • Leadership role in a cross functional capacity working collaboratively with (but not limited to) Product, Marketing, Distribution, Finance, Legal, HR
  • Clarify priorities and drive short-term projects and commitments, as well as establish and maintain clear chains of product management and accountability
  • P&L Ownership and active role in quarterly/annual budgeting exercises

Strategy and Planning:

  • Problem Solving & Insight: Oversee analysis and recommendations that resolve key business choices
  • Shape the analysis and outline key steps required to resolve specific issues
  • Effectively communicate strategies and plans to various stakeholders including senior leadership and other areas of the organization

Talent Development

  • Drive and grow a highly engaged and effective team
  • Recruit and invest in / develop top talent within and outside Rogers to increase team bench strength
  • Coach, mentor, and develop your team and ensure they have the resources, tools, and processes to be successful in their jobs
  • Help drive engagement across the cross functional DTC teams

What you have:

  • Proven leader able to build, manage and motivate high performing teams
  • Sports fandom and a healthy obsession with social media and fan engagement
  • No fear of failing and failing fast in order to ensure we are constantly innovating our approaches
  • A desire to connect sports fans to new content and new ways of engaging around the sports they love
  • Passion and belief in the power of analytics to drive better decision making 
  • Exceptional communication and collaboration skills with both internal and external clients
  • Demonstrated history of success in bringing a product to market
  • Driven to continuously establish and improve process
  • Proven success in senior product management roles
  • Ability to navigate large organizations to optimize for speed
  • Obsessed with winning and delighting our fans and customers
  • Bachelor degree in a related field, with MBA or other graduate degree strongly preferred
  • Progressive professional experience, including proven impact in a Digital environment

Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how” 
  • Flexibility to work from home a portion of the time even after the pandemic ends 
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.) 
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, many of our team members are working from home, and are equipped to do so safely and efficiently


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Digital & Program Management
Requisition ID: 246583
Posting Notes:  Digital & Technology 





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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