Director, Wireline eCommerce & SEO

Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust portfolio that champions leading-edge technology. We drive large-scale, complex, and high-visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast. If you are interested in being a part of this, consider applying for the following opportunity:

Who we're looking for:

At Rogers, we’re transforming how customers experience Wireline products across our digital platforms. As we expand our digital commerce capabilities, we’re seeking a data-driven Director, Wireline eCommerce & SEO (Search Engine Optimization) to lead digital channel sales strategy, optimize / enhance the buyflows, drive platform performance, and deliver scalable, SEO-optimized eCommerce solutions. This high-impact leadership role is accountable for the development, implementation, and continuous optimization of the end-to-end wireline eCommerce journey from awareness to conversion to post-purchase engagement.

If you are a technically savvy leader with a strong foundation in eCommerce, content platforms, and SEO best practices, this role is for you.

What you'll do:

• eCommerce Strategy:
  • Own and deliver on digital sales targets for Wireline products (Internet, TV, Entertainment, Home Phone, Add-Ons, etc) across web and mobile platforms.
  • Define and lead the eCommerce strategy, optimizing for sales conversion, upsell/cross-sell, bundling performance, and organic search visibility.
  • Develop a long-term roadmap for digital growth to increase the digital penetration rates.
• Experience Optimization & Innovation:
  • Own strategy for optimizing buyflows, eligibility tools, address checkers, and plan comparison features.
  • Advocate for technical innovation to accelerate self-serve, reduce call deflection, and improve activation speed.
  • Collaborate with design and content leads to streamline content delivery, ensuring UX alignment and SEO compliance.
  • Enable personalization at scale through segmentation logic, dynamic content targeting, and predictive engagement models.
• Platform & Capability Ownership:
  • Oversee performance and integration of key systems / applications including CMS (Contentful), Adobe Test&Target, SEO Tools, Adobe Analytics, GA4, and personalization engines.
  • Partner with engineering and product teams to ensure scalable, modular front-end architecture that supports rapid experimentation, SEO-friendly structures, and omnichannel consistency.
  • Partner with engineering teams to improve / enhance the performance of API connections between front-end eCommerce interfaces and backend systems (CRM, inventory, billing, order management), ensuring real-time data flow, dynamic pricing, and seamless customer experiences.
  • Drive requirements for backend integrations with order management, CRM, fulfillment, and billing systems and to improve these API endpoints.
• SEO Responsibilities:
  • Develop and execute a comprehensive SEO strategy to increase organic traffic and improve search rankings for the key digital properties.
  • Implement technical SEO best practices, including site architecture optimization, schema markup, page speed improvements, and mobile-first design.
  • Conduct keyword research and integrate high-value terms into product pages, promotional content, and buyflows to align with customer search intent.
  • Collaborate with content, UX, and engineering teams to ensure SEO compliance across all digital experiences and new feature launches.
  • Monitor and analyze SEO performance using tools like Adobe Analytics, GA4, and BrightEdge, providing actionable insights to drive continuous improvement.
  • Stay current on SEO trends, algorithm updates, and competitive strategies to maintain strong organic visibility and conversion performance.
• Cross-Functional Leadership & Governance:
  • Lead a high-performing team of product owners, UX leads, technical program managers, and performance analysts.
  • Partner closely with Technology, Sales, Marketing, and Customer Care leadership to align eCommerce execution with business priorities.
  • Champion data integrity, SEO reporting, and analytics excellence, ensuring metrics are accurate, real-time, and actionable.
• Innovation & Data-Driven Leadership:
  • Lead eCommerce Experience Design with Data Insight: Drive the optimization of wireline eCommerce journeys by leveraging analytics, conversion metrics, and customer behavior data to inform design and UX decisions.
  • Champion Continuous Innovation in Digital Commerce: Explore emerging technologies, personalization engines, and advanced experimentation frameworks to deliver cutting-edge eCommerce capabilities.
  • Drive Creative, Tech-Enabled Commerce Solutions: Merge intuitive design with scalable architecture and innovative features that enhance self-serve, bundling, and upsell opportunities.
  • Integrate Data with Creative Vision: Use actionable insights from A/B testing, funnel analytics, and predictive models to create personalized, frictionless buying experiences.
  • Advocate for a Holistic Digital Sales Journey: Ensure seamless interactions across all eCommerce touchpoints from product discovery to checkout aligning design, technology, and business goal

What you bring:

• +8 years in eCommerce, SEO strategy, product management, or technology leadership roles.
• Proven track record of growing digital revenue through conversion rate optimization, SEO and platform innovation.
• Deep technical fluency with commerce tech stacks, including CMS/DXP (Contentful, AEM), SEO tools, Adobe Target, Optimizely, Adobe Analytics, GA4, and tag management.
• API Integration Expertise: Ability to interpret API documentation, understand data structures, and ensure seamless integration between front-end and backend systems (CRM, inventory, billing, order management).
• Troubleshooting & Optimization: Skilled in validating payloads, resolving integration issues, and collaborating with engineering teams to optimize API performance for real-time eligibility and dynamic pricing.
• Familiarity with Agile methodologies, CI/CD pipelines, and modern front-end frameworks (React, Angular).
• Strong understanding of telecom wireline products and operational constraints.
• Excellent leadership and stakeholder management skills, with experience presenting to VP and executive levels.
• Bachelor’s or Master’s degree in Business, Computer Science, Engineering, or related field.

What’s in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Growth & Development Opportunities:
  • My Path: self-driven career development program
  • Rogers First: priority in applying to internal roles of interest
• Wellness Programs:
  • Homewood employee & family assistance program
  • Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
  • Low or no-cost fitness membership with access to virtual classes
• Our commitment to the environment and diversity:
  • Work for an organization committed to environmental protection
  • Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: Up to 10%
Background Check(s) Required: Criminal Record and Credit Check 
Posting Category/Function: Technology & Information Technology
Requisition ID: 330331

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes:  Technology