Head of AdTech & MarTech

Date: Apr 27, 2021

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Come play a key role in building the future of Digital! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Digital. A team that innovates and a team that wins.

At Rogers we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. 
We’re looking for a Head of Adtech/Martech.

You are an experienced technical leader who will be responsible for enabling our modern marketing ambitions. 

You will drive the strategy, roadmap and execution of our adtech and martech, including identifying opportunities, selecting solutions and integrating them into existing systems and supporting their adoption and use by cross-functional teams.

Reporting into the SVP, Digital, you will lead the adtech/martech enablement function and collaborate with technology, digital and marketing teams to build an industry-leading automated platform that drives our marketing initiatives across all channels and platforms. 

What you will do:

Technical Accountabilities: 
•    Evaluate current adtech/martech landscape and identify optimal ways to bring together various platforms across the organization from vendors like Adobe, Salesforce and SAS
•    Drive our adtech/martech stack strategy and architecture - manage, recommend, build, integrate and maintain a best-in-class technology stack that enables our modern marketing capabilities
•    Monitor adtech/martech operations, data flow and quality and reviewing effectiveness & utilization of the technology
•    Translate modern marketing needs into technical requirements and propose innovative techical solutions
•    Stay curious and keep current - be the internal champion for trends, best practices, new tools and innovation in your space

Leadership Accountabilities:
•    Identify current state org structure and propose an evolution in how we are organized internally and with 3rd party
•    Work with various teams across the organization to integrate with our modern marketing programs 
•    Provide guidance, training, best practices and governance to teams on usage of martech/adtech stack to optimally drive business growth 

Vendor Management & Financials: 
•    Manage key vendor relationships and lead vendor evaluations and negotiations with appropriate stakeholders 
•    Drive the discipline of defining and leveraging martech business cases 

What you will bring:
•    BSC or MSc degree in engineering, computer science or analytics
•    10+ years of relevant experience deploying/implementing marketing technology
•    Strong proficiency in modern marketing technology (digital experience platform like Adobe Experience Cloud, CRM, Marketing automation)
•    Successful track record of delivering technology solutions on time, on budget and able to deliver results
•    Ability to work cross-functionally, with a collaborative mindset and a positive attitude
•    Experience designing large-scale cloud, hosted or hybrid tech architectures including gathering requirements and working across matrixed organizations

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Digital & eCommerce
Requisition ID: 220082
At Rogers Digital, our team doesn’t shy away from big ideas – we bring them to life. We work tirelessly to deliver the best user experiences (period) and build amazing self-serve experiences that our customers want to use. We are customer-obsessed agents of change and are committed to innovation and creating effortless experiences for customers and frontline employees. We use cutting-edge tools and technologies to solve critical and complex problems with award-winning solutions. Our work impacts millions of customers everyday. At Rogers Digital, we’re looking for people who embrace change, take risks, and push boundaries. Learn more about our team and our work @ https://digital.rogers.com/
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment
Posting Notes:  Digital Media 


Job Segment: Engineer, Developer, Computer Science, CRM, Engineering, Technology

Location: Toronto, ON, CA

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