Head of Digital Products

Date: Feb 18, 2021

Location: Toronto, ON, CA, M4Y 2Y5

Come play a key role in building the future of Sports & Media! Everyone wants to be part of a transformational team – and that’s exactly what we’re building at Rogers Sports & Media. A team that innovates and a team that wins.

At Rogers Sports & Media we are committed to creating and growing teams that are digital-first, fast-moving and bold-thinking and are focused on delivering impact with everything they do. Our impressive collection of assets includes media properties, sports teams, sports events & production, venues, e-commerce platforms and a close connection with our Connected Home and Wireless team. Collectively, we touch 30 million of Canadians every month!

Not only is our business strong, but so is our culture. We genuinely care about each other and working in an environment that allows each of us to bring our best authentic selves to work. That starts with our firm commitment to a diverse, inclusive and safe workplace. We’re also dedicated to giving back by using our media megaphone to help Canadians who need it most. Our team is All IN on diversity and inclusion – find out more at www.allinforequity.ca.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently.

Are you up for the challenge and the fun?  If so, consider the following opportunity!

Reporting to the SVP, Strategy, Data & Partnerships, the Head of Digital Products will lead a critical team within Rogers Sports & Media that is responsible for delivering innovative, engaging, profitable entertaining world-class digital experiences across our media brands.

The successful candidate will have overall responsibility for the News & Entertainment and Sportsnet digital product suites: documenting the vision, prioritizing, road-mapping, and overseeing the release cycle.  They will deeply understand Rogers’ business imperatives, e-commerce in partnership with Today’s Shopping Choice as well as the digital competitive landscape.  

What you will do…
Build and lead an outstanding Product Management team:

  • Own product roadmap and strategy; drive our digital offerings through conception, planning, development, release, early adoption, enhancement and market penetration
  • Serve as internal product expert on News & Entertainment, Sportsnet, and NHL Digital products and experiences
  • Develop high engagement, cutting edge – yet scalable and stable products that grow user engagement around News & Entertainment, Sportsnet, and NHL digital content and brand
  • Rigorous use of data and analytics to drive product adoption and iteration
  • Use market and customer insights to deeply understand our customers to uncover creative solutions to their problems or needs
  • Recruit, develop and retain a high performing team that delivers positive contributions throughout the company
  • Coach and mentor employees at various levels, and with different domain expertise
  • Standardize our product management methodologies and tools to enable team flexibility and growth opportunities

Develop and socialize a compelling product vision

  • Translate our vision and strategy into product roadmaps that ultimately deliver a coherent set of experiences on a common platform
  • Identify market opportunities that protect and extend News & Entertainment, Sportsnet, and NHL digital’s unique competitive differentiators
  • Ensure that the entire organization understands the strategy and direction for our products
  • Represent the customer by considering the audience at every stage of product development (use market and customer insights for deep understanding)
  • Identify and communicate product KPIs that the entire organization can rally around
  • Nurture relationships and communicate effectively with internal stakeholders including: Executive team, Strategy, Sales, and Marketing

Collaborate

  • Effectively launch products in a large, matrixed organization
  • Forge a healthy and productive working relationship with Rogers IT and Digital Experience teams to ensure key deliverables are met and key learnings are enabled within the overall Rogers digital ecosystem
  • Work cross-functionally with multiple Rogers Sports & Media teams: Data, Insights, Innovation, Business Development, Marketing, Media Sales, Ad Tech, Content Distribution, Legal, Privacy, Editorial etc.
  • Align on best practices with other Rogers Product teams such as TSC (Today’s Shopping Choice)
  • Partner with all content leads to build audiences & our Revenue organization to optimize product monetization
  • Work closely with senior leadership providing status, action plans and recommendations

Drive the growth of a Product-centric culture

  • Energize the company with a real passion for our digital product and create a culture that values the role of Product
  • Grow a mindset focused on continuous improvement and innovation (aka "test & learn").
  • Popularize the understanding that we need to make mistakes in order to learn (but that we’ll limit risks in doing do)
  • Create an experimentation and metrics driven environment that leads to impactful improvements on the business and for our customers
  • Understand various customers, markets, and competitors to drive product strategy and solve complex business decisions
  • Lead the product development lifecycle – brainstorming topics, problem statements, specifications, prototypes, key performance metrics, test plans, and more

What you will bring…

  • Experience launching large-scale consumer digital products in a complex organization on many digital channels
  • A proven track record of being a transformative leader and business enabler with superior stakeholder management skills, capable of changing mindsets and capabilities across a complex organization
  • A deep awareness of digital trends, emerging technologies, approaches, and competitor offerings.
  • The ability to drive engagement, productivity, and bench strength of the team
  • A genuine openness to feedback, and a willingness to encourage others to freely share their points of view
  • A passion for technology, innovation, sports, news and entertainment
  • Self-starter, strong business acumen, strong listening and communicating skills, proactive, results-oriented and thrives working in a multi-functional team in a changing environment
  • Independent thought leadership and the ability to understand and navigate the complexities & implications of executing the strategy
  • Ability to influence at senior executive levels and motivate others, including those who do not have a direct reporting relationship
  • Organizational awareness & the ability to balance the viewpoints of various stakeholders
  • A focus on mentoring, coaching and developing a stellar team of top talent professionals

Here’s what you can expect in return:

  • A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
  • A manager who deeply cares about your development and long-term career at Rogers
  • A team that trusts and wants to win together
  • Smart and accomplished colleagues who are focused on both the “what” and the “how” 
  • Flexibility to work from home even after the pandemic ends 
  • Your choice of hardware and software (iPhone or Android/Mac or PC etc.) 
  • As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are working from home, and are equipped to do so safely and efficiently
 
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant WFH(084), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Digital & Audience Solutions
Requisition ID: 212544
 
Posting Notes:  Media 


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