Lead Management Operations Manager

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.


Because we believe connections unite us, possibilities fuel us, and moments define us.


Title: Lead Management Marketing Manager (Rogers for Business)  
*12-month contract position* 


We are looking for a passionate, disciplined, and analytical candidate to fill a Lead Management Operations role for a 12-month contract position within the Marketing organization. Reporting to the Senior Manager, Lead Management and Direct Marketing, the ideal candidate will play an important role in assisting the team in achieving executional excellence. 

The ideal candidate will work cross-functionally across Marketing, Sales, Product, and the Data & Analytics teams to support the execution of lead generation and outbound campaigns. Focus will be placed on list handling, data analysis, lead assignments and distribution, Salesforce campaign creation, results tracking and cross-functional communication. The role requires an understanding of sales funnels, leveraging CRM/ Salesforce to improve lead efficiencies and marketing lead generation tactics. 


What you will be doing:
•    Implement effective lead management processes to support lead generation efforts
•    Establish and document lead flows across campaigns - ensure appropriate sales alignment, distribution, and hand offs, as well as proper set up to capture and track the leads 
•    Collaborate with the Data & Analytics team to support list generation and data quality efforts; identify opportunities for data enhancements to enable marketing nurture tactics 
•    Assist in sourcing customer lists (prospect and base) to be leveraged for marketing campaigns; ensure lists are accurate and available on time for lead assignments and campaign deployment 
       o    Manipulate data in Microsoft Excel using Pivot Tables, filters and formulas (i.e. VLOOKUP/XLOOKUP, COUNTIF)
•    Conduct list analysis and manipulation to inform marketing tactics, campaign targeting and lead assignments; create tables and charts to communicate list analysis to stakeholders 
•    Lead list uploads and creation of campaigns in Salesforce along with lead assignments
       o    Create new campaigns in Salesforce
       o    Use programs (i.e. Apex Data Loader / Validity People Import) to load data into Salesforce from CSV
•    Monitor the SFDC lead progression with focus on disposition and opportunity rates; review marketing KPI’s through available dashboards in Salesforce and PowerBI; deliver results to key stakeholders across marketing and sales organizations
      o    Provide requirements for potential reporting improvements and engage with database resources to deploy new insights across automated dashboards
      o    Develop and distribute ad-hoc reporting in Excel / PowerPoint when needed; Pivot Tables with data modelling and Power Query are an asset
•    Establish strong cross-functional collaboration between Marketing, Sales, Data & Analytics, Product and Customer Service organization stakeholders 

What you bring:
•    Post Secondary graduate in Marketing, Business or relevant 
•    Minimum 3-4 years experience in B2B marketing, database Marketing and/ or CRM campaign management and execution  
•    Experience in using Salesforce required
    o  Running reports and loading data from CSV
    o    Knowledge of salesforce data structures; Leads, Accounts, Opportunities, Campaigns
•    Proficient in MS Office (PowerPoint, Word, Excel)
    o    knowledge of Pivot tables and Lookups, Power Query  
•    Strong analytical skills a must; ability to troubleshoot a wide variety of data problems
•    Knowledge of Marketing Technology tools and platforms an asset  
•    Strong written and oral communication skills
•    Strong relationship building and networking experience
•    Flexible, strong time management skills, ability to manage multiple initiatives within short timelines; thrive within a fast-paced environment 
•    Analytic, ability to interpret data and translate into insights and action


As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.

Please click here to review conditions that may qualify for medical exemption to the COVID-19 vaccine.



Schedule: Full time
Shift: Day
Length of Contract: 12 Months
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 249780
Together, we'll make more possible, and these six shared values guide and define our work:

  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment


What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.
Posting Notes:  Corporate





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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