Manager, Campaign Mgmt

Rogers Wireless is seeking collaborative, digital-first team members committed to keeping Canadians connected. As Canada's market leader, Rogers Wireless offers a range of specialized plans, products, and services through its three wireless brands: Rogers, Fido, and chatr. We are proudly paving the way for the future of wireless innovation on the country's largest and most reliable 5G network. Come build a rewarding career at Rogers and be a driving force behind our success story!

Who we are loooking for:

We are currently seeking an exceptional candidate for the role of CRM Campaign Manager. Reporting to the Sr. Manager, Wireless Campaign Management, the successful candidate will be someone who can leverage modern marketing best practices to build and optimize customer-facing marketing experiences. The role requires the ability to code in SQL, JavaScript and/or Python, and to create and execute campaign logic through a variety of outbound and digital channels such as App Notification, Web Modals, MMS, Statflo, Email, Telemarketing, and Direct Mail. Our customers are at the heart of everything we do, and our shared capacity model helps us drive growth, uncover new opportunities, empower our teams, and rapidly adapt to market shifts and evolving customer needs.

What you'll do:

• Planning: Participate in ideation, requirement gathering, and ongoing planning and review sessions that support delivery through a shared capacity model.
• Solutioning: Translate marketing objectives into executable CRM solutions by refining requirements, clarifying scope, and recommending approaches that improve feasibility, effectiveness, and operational efficiency.
• Execution: Build and execute digital and marketing programs using CRM platforms like Adobe Campaign, Adobe Journey Optimizer, and Adobe Experience Platform.
• Quality Assurance: Own end-to-end campaign quality by completing and/or coordinating campaign QA, validating audience selection and logic, confirming channel readiness, and ensuring safeguards are in place to prevent
• production issues and customer impact.
• Compliance: Ensure campaigns align with applicable contact standards and compliance requirements (e.g., consent rules, DNC/CASL, and contact strategy policies), proactively identifying risk and escalating concerns where appropriate.
• Operational Support: Act as the operational point of contact for campaign deployment, advising on tools, processes, standards, and best practices, and coordinating cross-team support for inquiries and escalations related to data,channels, measurement/reporting, vendors, and compliance.
• Testing: Design and implement A/B and multivariate tests to identify winning strategies and scale learnings across campaigns.
• Optimization: Identify opportunities to improve campaign performance, workflow efficiency, and automation through continuous optimization of targeting, logic, and processes.
• Reporting: Provide deployment performance readouts (reach, engagement, test results) and collaborate with analytics/strategy partners to translate learnings into next-best actions.
• Analytics: Collaborate with data science teams to leverage predictive modeling, customer scoring, and journey optimization.
• Capacity Planning: Contribute to intake and capacity planning by providing level-of-effort input, identifying delivery risks/dependencies, and supporting prioritization decisions in a shared-capacity environment.
• Flexibility: Apply subject matter expertise while also taking on work beyond traditional areas of specialization as needed.
• Tooling: Support the evolving adoption and enhancement of Campaign Management technology, including improvements to tooling, templates, and repeatable deployment patterns.
• Issue Resolution: Liaise with technical support teams for issue resolution and the development of best practices within the CRM environment.

What you bring:

• Education: Post-secondary degree in a business or technical discipline.
• Experience: 5+ years of Digital/Analytical/CRM support experience; telecommunications industry experience is an asset.
• Data Skills: Strong proficiency in database analysis; experience using CRM tools and SQL is required.  Experience with Adobe Campaign, Adobe Journey Optimizer, Adobe Experience Platform, Snowflake and Databricks.
• AI/ML: Experience activating predictive scores/segments (e.g., propensity, churn risk) produced by analytics/data science teams, and using them to improve targeting and personalization,
• Organization: Detail-oriented with exceptional organizational skills; experience in task automation and repeatable execution practices.
• Strategy: Strategic thinker with strong analytical skills and sound decision-making abilities.
• Communication: Ability to explain complex topics in concise, easy-to-understand language.
• Collaboration: Strong cross-functional collaboration skills, interpersonal skills, and communication (written/verbal) skills.
• Service Orientation: Demonstrated strong customer service orientation and ability to manage stakeholder needs with professionalism and clarity.
• Productivity Tools: Proficiency with PowerPoint, Excel, and Word.
• Leadership: Must excel in a dynamic environment where proactive problem-solving, strategic thinking, and ownership of outcomes are essential; this role requires contributing insight and leadership rather than simply executing predefined tasks.
• Coding: Required: strong SQL for audience selection and campaign logic. Preferred: JavaScript for platform scripting/personalization and Python for automation/analysis
• Digital Marketing: Experience in digital marketing.
• CRM Platforms: Robust knowledge of and experience using CRM/workflow platforms like Salesforce, Adobe Campaign, Adobe Journey Optimizer, and Workfront.
• Data Platforms: Knowledge of data analytics platforms like Databricks, Snowflake and Power BI Desktop.
• Contact Governance: Deep understanding of Marketable Base waterfalls, DNC and CASL logic, and Contact Strategy Rules.
• Journeys: Deep understanding of marketing campaigns, tactics, cohorts, and customer journeys.
• Lifecycle Marketing: Deep understanding of customer lifecycle marketing, audience segmentation, and personalized content strategies across digital channels.
• Telecom: Experience working in the Telecommunications/Wireless industry.
• Leadership Communication: Strong interpersonal and communication skills (both written and oral) to interact effectively with senior leadership.

​To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: None
Background Check(s) Required: Criminal Record and Credit Check 
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 332865

To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite. We believe that in-person connection strengthens our culture and drives industry-leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes:  Corporate