Market Research Manager - Consumer Insights

Date: Aug 23, 2019

Location: Toronto, ON, CA, M4W 1G9

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.


Market Research Manager - Consumer Insights


(internal title: Manager, Consumer & Enterprise Insights)


The Manager, Consumer & Enterprise Insights, works as part of a team of market research professionals to support all custom research across all RCI brands (Rogers, Fido and chatr).  The Manager supports internal business leaders through the provision of customer and marketplace knowledge to ensure business strategies are grounded in consumer foresight. The Manager leads all custom research strategy design, measurement, analysis and reporting across the enterprise.  The manager also works closely with the broader insights team (tracking, customer satisfaction) to tell a holistic story for our wireless brands.


Reporting to the Senior Manager, the Consumer & Enterprise Insights team is part of the ‘Centre of Excellence’ within the organization; with team members acting as individual leads that support our brands and business units.





Consumer & Business Insights:


•    Drive consumer insights through the integration of various customer data sources into custom research projects, including syndicated research, data & product analytics, customer experience and social media – to provide a comprehensive understanding of customer needs
•    Engage in compelling business story-telling and provide meaningful and actionable recommendations to senior leadership team based on insights


Custom Research Design:


Quantitative and qualitative research methods that will include various type of research including concept testing and new product development research, Pricing/rate card research (identifying optimal rate cards for Wireless brands), understanding triggers and barriers, churn research (understanding triggers of churn and potential solutions) as well as brand/ communication research.


Project Management:


•    Oversee day-to-day management of multiple simultaneous custom research projects
•    Manage multiple deadlines and priorities in a fast-paced environment
•    Develop research plans to match business objectives outlining methodology, timing, deliverables
•    Serve as in-house expert on custom research, including all methods of qualitative and quantitative research
•    Have strong familiarity with other types of research tools beyond custom research, including audience measurement, syndicated data, and social media
•    Assess each research initiative with a critical eye to ensure that it provides incremental learning, actionable insights and a positive customer and company benefit.  Know when both to recommend research and when to recommend against research
•    Understanding of effective research & sampling design and tradeoffs of various tactics, techniques and research supplier expertise
•    Ability to manage a research budget and ensure that each project is maximizing value for money


Relationship Management:


•    Comfort working with and influencing senior level stakeholders and partners
•    Build and maintain strong partnerships with Wireless business leaders to understand and influence business tactics and solutions by bringing the voice of the customer to the conversation
•    Work well with cross-functional teams across the enterprise
•    Proven relationship building skills and client interaction experience




•    High degree of self-awareness and impact on others
•    Ability to influence others through combination of facts, intuition and common sense
•    An effective listener who seeks to understand first and offers positive/flexible solutions to problems
•    Is a team player and knows the importance of building a winning team and recognizing individual contributions
•    Has a vision for where they want to go and can motivate and empower colleagues to achieve a goal


People Development:


•    Is interested and motivated to help others succeed and achieve their goals
•    Can effectively coach colleagues to higher levels of performance and engagement
•    Knows how to engage a team and inspires the will to win


Qualifications & Requirements:

•    Undergraduate degree required; Masters level preferred
•    Degree in business, consumer behavior, market research or quantitative discipline
•    7+ years of experience market research
•    Experience both on client and supplier side of Market Research
•    Solid business acumen
•    Strong interpersonal skills for working with internal and external stakeholders
•    Analytical skills and sound decision-making skills
•    Ability to summarize issues and quickly solve problems
•    Experience in writing and presenting reports to executive level management
•    Ability to adapt quickly in a highly competitive environment
•    Dynamic, autonomous and customer-focused
•    High proficiency with Microsoft Office (PowerPoint, Word, Excel), Outlook, and SPSS



Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Research / Analysis
Requisition ID: 150461
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  [[req_strategyPage]] 


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