Manager, Customer Base Management

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Date: Jan 10, 2019

Location: Toronto, ON, CA, M4W 1G9

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.


The Residential Base Management team is looking for an experienced data-driven marketer to define and develop targeted end of promotion strategies to drive base revenue growth. Reporting to the Senior Manager, Customer Revenue Management, this role will focus on developing and executing strategic marketing plans at end of promotion that are focused on reducing churn and improving ARPA while also identifying new opportunities to grow the consumer portfolio.


What you will be doing:

  • Contribute to quarterly and longer term marketing plan development for overall base strategy and revenue growth opportunities
  • Demonstrated ability to work effectively with cross functional partners through collaboration and open communication
  • Define, develop, and execute base marketing strategies from end to end (includes opportunity sizing, targeting, segmentation, creative review, reporting and analysis) focused on reducing churn and driving ARPA
  • Identify key enablers to improve execution, productivity and overall revenue growth within and across departments
  • Liaise with internal/external stakeholders on program design, implementation and execution
  • Ensure that partner teams are well informed on the objectives of each program to ensure greatest impact for both inbound and outbound activity
  • Ensure front-line has consistent content, positioning and offers
  • Review program performance proactively to report against objectives and to maximize performance across all channels    
  • Crafting stories with a beginning, middle and an end based in analysis and insights both internal and external


What you bring:

  • Strong analytical skills in order to be able to interpret data and generate insight and action against program metrics
  • Excellent verbal and written communications skills
  • Highly organized, detail-oriented and able to multi-task within tight deadlines
  • Ability to think outside the box and challenge the status quo with innovative customer centric approaches
  • Demonstrated ability to work effectively with cross functional partners through collaboration and open communication
  • Experience with direct tactics (SMS, DM, EM, Digital) to create marketing programs
  • Advanced/expert MS Excel and PowerPoint skills required
  • 5+ years of experience with a Bachelors degree in business or equivalent
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 146017
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.

Posting Notes:  [[req_strategyPage]] 


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