Manager, Customer Base Marketing

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.


As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Reporting to the Sr. Manager, Revenue Management - the Manager, Customer Base Marketing will provide support by creating shareholder and customer value through the active management of the base.

This role will assume a position in managing the overarching upsell and cross base marketing programs. This includes leading and driving existing programs as well as finding new and creative solutions focused on customer base growth.

The ideal candidate has experience with marketing communications, marketing strategy, channel management, customer experience, and project management. This candidate also has a proven track record executing with excellence as well as strong analytical skills and the ability to interpret data and generate insight and action.


What you will be doing:

  • Develop and execute targeted marketing campaigns from end to end (includes opportunity sizing, creative review, deployment, reporting and post campaign analysis) to accelerate growth within the base.
  • Deliver on strategy to grow the converged base across Rogers and Fido brands.
  • Identify opportunities within the base for product upsell, focused on delivering the best ROI for the business and product relevance for our customers.
  • Manage the quarterly and long-term planning for converged and upsell.
  • Work with cross functional teams to execute on quarterly marketing plans and maintain an open dialogue with partners on base performance.
  • Identify innovative ways to reach our base and develop strategy to execute.
  • Collaborate with and lead cross-functional teams to implement and manage key projects.
  • Make recommendations on how to improve base revenue performance or drive contingency activity to close performance gaps.


What you bring:

  • Demonstrated ability to work effectively with cross functional partners through collaboration and open communication.
  • A customer centric approach to marketing.
  • Superior strategic thinking and negotiation skills combined with the ability to effectively synthesize and simplify complex situations.
  • Excellent verbal and written communications skills.
  • Highly organized, detail-oriented and able to multi-task within tight deadlines.
  • Ability to think outside the box and challenge the status quo.
  • Self-starter and comfortable influencing cross-functional teams
  • Advanced/expert MS Excel and PowerPoint skills required.
  • Bachelor’s degree in business, marketing or equivalent, or 5 to 8 years of progressive experience.
Schedule: Full time
Shift: No Selection
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON 
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 240904
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes:  Sales & Marketing 





Toronto, ON, CA

Being a Rogers team member comes with some great perks & benefits including:

· Health & well-being benefits
· Donation matching
· Paid time off for volunteering
· Wealth Accumulation including: Pension plan & Employee stock options
· Generous employee discounts
· Leadership development, Mentorship, and Coaching programs

Looking for career guidance and inspiration?

Catch up on the latest episodes of For the Love of Work podcast with Dr. Sonia Kang.

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