Manager, Digital Optimization & Personalization

Date: Jul 31, 2019

Location: Montreal, QC, CA, H5A 1K3

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuels us, and moments define us.


We are currently looking for an experienced digital optimization & personalization professional to join the team as Manager, Digital Optimization & Personalization. In this role, the candidate will be responsible for identifying high value segments and building personalized experiences that will help drive digital objectives. They will also be responsible for leading collaboration with stakeholders to build a sustainable test and learn culture through optimization &personalization program. Reporting to the Sr. Manager Optimization & Personalization, this role will be a key part in defining how we make data driven decisions to improve our digital customer experience.


What you will be doing: 


1)     Personalization & Segmentation Strategy

  • Create, own and manage quarterly personalization/segmentation roadmap, ensure it is driving value in alignment with digital objectives
  • Identify key growth opportunities by uncovering sustainable, scalable, impactful personalization / segmentation opportunities within customer’s life cycle
  • Design digital personalization / segmentation experiences for prospects and customers that deliver the right message to the right user at the right time
  • Measure and report on personalization / segmentation experiences impact and value across digital properties
  • Evolve personalization & segmentation processes to sustain personalization activities via machine learning (AI)


2)     Optimization & Personalization Program

  • Collaborate with digital teams to shape, develop and manage the Optimization and Personalization program to deliver Always On, iterative A/B and MVT, testing which will guide digital decisions
  • Design processes and templates to scale and sustain the program across the digital channel 
  • Oversee, guide and consult Product Owners on hypotheses testing, A/B & MVT test development and prioritization 
  • Facilitate & drive program adoption by championing a data-driven, test and learn culture
  • Construct personalization & segmentation A/B, MVT tests to optimize digital channel & drive digital KPIs; sustain reiterative testing by identifying and enabling program champions
  • Design and develop program feedback loop mechanism to share learnings, insights and findings into broader digital programs and across other digital teams


3)     Digital Storytelling 

  • Translate data into digital stories that encompass actionable insights to grow digital objectives and KPIs
  • Partner with digital analysts to discover the biggest pain points in our customers’ digital experience & build hypotheses to deliver the best experience for our customers
  • Assess & prioritize areas of on-site optimization to generate the most lift in our KPIs
  • Prepare and present weekly, monthly quarterly updates on digital optimization progress


4)     Communication & Collaboration

  • Collaborate & get alignment with internal teams on prioritization and resource allocation across competing priorities
  • Build effective relationships with individuals and groups at all levels, to gain consensus and necessary buy-in
  • Foster collaborative partnerships and break down silos by bringing cross-functional teams together to deliver on digital objectives
  • Influence cross-functional teams to align on personalization / segmentation strategy and experiences that ultimately tie to desired business outcomes




  • 5 - 7 years’ experience in digital analytics, segmentation or digital optimization role.
  • Consistent track record of building digital measurement and KPI strategies to influence and inform decisions
  • Strong grasp of ROI with an analytical mind to mine data for insights and generate hypothesis
  • Success in building positive and productive working relationships with internal cross-functional teams and partners; strong influencer, skillful collaborator and leader among peers
  • Previous experience with Digital Optimization tools (Adobe Target, Optimizely, Maximizer), Adobe Analytics (Omniture) and Adobe Audience Manager considered as a strong asset
  • Able to bring clarity to ambiguous processes and technology 
  • Entrepreneurial spirit – able to bring new ideas to the table
  • Undergraduate degree in Business, Marketing, Math, Statistics. MBA would be considered an asset.
Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: Montreal
Travel Requirements: Up to 10%
Posting Category/Function: Digital & Advertising & Analytics
Requisition ID: 151494
Together, we'll make more possible, and these six shared values guide and define our work:
  1. Our people are at the heart of our success
  2. Our customers come first. They inspire everything we do
  3. We do what’s right, each and every day
  4. We believe in the power of new ideas
  5. We work as one team, with one vision
  6. We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You can also reach out to our team at to begin a conversation about your individual accessibility needs throughout the hiring process.

Posting Notes:  [[req_strategyPage]] 


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